Every year, we take a look at our top-performing blog posts of the year. And every year, we find ourselves surprised by how perfectly the list manages to encapsulate the current moment in employer branding.
This year, our top posts offer a concise overview of the field’s most pressing considerations: How can I stay abreast of trends? How can I reach my goals in the year to come? How do I support significant action around Diversity, Equity and Inclusion? How can I create positive employee experiences in the new remote and hybrid world?
We’ve gathered the posts here, along with some key insights. Hopefully after you give them a read, you’ll feel fully prepared to dive into shaping the top employer branding issues of 2022!
Rather than dancing the same old dance of pushing for more funding and then coping with the budget limitations that come with mixed success, consider changing the playing field entirely. If you’re responsible for recruitment marketing, consider joining forces with the professionals responsible for employee experience and change management. By gaining the support of internal advocates, and crafting a data-based plan that responds to the unique challenges of the COVID-19 era — including rampant employee burnout — you can enter the year committed to truly impactful initiatives alongside committed organizational allies.
Employees and candidates alike want fewer empty words and more proof points showing true change. A DEI Value Proposition (DVP) allows organizations to marry their aspirational DEI vision with authentic employee experiences, highlighting the best aspects of all that they have to offer talent when it comes to DEI. The process to build and refine an EVP begins with allyship and active listening, engaging with employees and leaders to understand what they value, what they’re missing, and what they’re already experiencing on the job.
The trends of 2021 are already extending into 2022. Labor shortages are transforming the way companies recruit and retain talent, and eager employers are boosting compensation. These efforts are met with mixed results, as professionals contend with a deepening sense of burnout and dissatisfaction with what they view as insufficient employer efforts to support staff wellness. Candidates are demanding new kinds of flexibility while simultaneously dismissing employers that don’t back up their values with corporate social responsibility programs that generate true impact. In response to all these trends, HR professionals are increasingly turning their attention — and dedicating resources — to targeted efforts aimed at improving employee experience.
When new hires show up to their first day of work in a remote environment, the experience can feel lonely, confusing and anticlimactic. It’s essential to engineer frequent experiences for them that help them experience the brand and your employee value proposition (EVP) over and over again. This can involve assigning an onboarding buddy, providing lots of branded swag, creating experiences that surprise and delight, and offering them multiple opportunities to connect with senior leaders and others focused on reinforcing the messages of your EVP.
The hustle culture that was once heralded as the driving force of the startup scene is now widely viewed as toxic. It’s essential that startups make focused employer branding efforts to combat this perception and also build brand appeal. To win the kind of talent who can push a fledgling business forward, it’s wise for startups to craft a careers section of their webpage and communicate clearly about what they offer employees beyond compensation. It’s essential to stay authentic and honest in the process, and it’s important to get support from existing staffers and make recruitment a team sport.
Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performance cultures.
From C-Suite to Employer Brand and Talent Acquisition leadership, we partner with our clients to transform their organizations and design the most compelling workplaces of the future.
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