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  • Building a Better DEI Strategy

    DEI issues are in the spotlight like never before. Download our latest white paper to learn how your diversity, equity, and inclusion efforts can create a greater sense of belonging, a more engaged workforce and empower people to be their best selves.

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    Our 2021 DEI Report

    Recent research suggests that the public pledges and increased investment in DEI are not improving the employee experience in a meaningful way. 

    Our goal was to find out:

    • What’s not working in DEI?
    • What are the results of ineffective DEI efforts?
    • How do we build a better DEI strategy? 
    • What is the better DEIB formula?

    Our Findings:

    Employer branding and culture work isn’t about the façade; it’s about gaining a deep understanding of the business, its people, and how to build and communicate strategies that engage and inspire those within and outside your organization. 

    Belonging is one of the most powerful measures and engagement predictors in the DEI space.

    To build a better DEIB strategy you must: 

    • Make meaningful promises and set better metrics

    • Create systems of belonging that focus on the experience

    • Focus on do’s instead of don’ts

    Download Our Report

    It’s time to deliver the meaningful work experiences that today’s talent demands.

    Download our 2021 DEI Report to get industry-leading expertise on how to integrate DEIB to attract, retain, and engage your talent and ensure they feel like they belong at your organization now and in the future.

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    Establish a Culture of Belonging and Engagement with a Better DEIB Formula:

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    2-DEI-Mindset (1)
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    Blu Ivy Group

    We are employer brand consultants & culture architects

    Your company has a story to tell. One like no other. At Blu Ivy our team of Employer Branding Specialists work to define your employer brand and provide you with bespoke strategies to communicate and manage it.

    Building cultures with industry leaders

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    Working with Blu Ivy was one of the best vendor experiences I’ve had in my professional career. We saw clear return on investment from our partnership almost immediately.

    - Kristen McLelland
    Recruiter Leader, Best Buy

    Stay in the know

    Future-proof your employer brand with resources, articles
    and research from leaders in the employer branding field.

    It’s Not the Market—It’s Your Culture: 5 Steps to Fix Flatlining Growth

    May 5, 2025

    Why Reputation and Culture Metrics Belong Next to Financials on the CEO Dashboard

    May 5, 2025

    The Future of Recruitment Marketing: Engaging Passive and Active Talent Through Holistic Media Strategies

    April 11, 2025
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