Employer Branding & EVP Development Services
At Blu Ivy, we know from experience that the true value of an EVP is far more than just a recruitment marketing campaign. We combine the foundations of employer brand and people strategy, to transform cultures, deeply connect with talent, and ensure you become a leader in the future of work.
Culture, Leadership & Employee Experience
We ensure that your EVP is experienced at all touchpoints throughout your organization, ensuring great sustainability and authenticity of your employer brand.
Purpose, Vision, Values and Behaviours
Understanding the ‘Why’ in your organization and how it is brought to life.
Employee Value Proposition Research
and Persona Development
We take a data centric approach to assess the strength of your employer brand and identify opportunities to boost the candidate and employee experience.
Employer Brand Creative and Production
We develop, authentic, human-centered creative for your employer brand messaging.
Recruitment Marketing, Programmatic Job Advertising and Social Media Management
Our communication planning services help you to determine your priority platforms, business objectives, and mix of tactics needed to drive talent conversions in key segments.
Employer Brand Analytics and Benchmarking
Blu Ivy Group’s holistic employer brand dashboard provides measurement of your Employer Brand Awareness, Preference, Loyalty, and Experience. We combine internal and external metrics to provide leaders with insights they can action.
The Services
Our experience is worth sharing! In our workshops and training sessions we share insights, impart best practices, train HR and inspire your team.
An employer brand and culture is driven from the top down. It is critical that, at launch, leadership fully understands the employer brand and is engaged in communicating key messages to their teams.
One team. One employer brand. At every touchpoint, your employees should know, live and connect with your employer brand. And it can start as early as recruitment.
We work with you to conduct a GAP analysis between your EVP and employee touchpoints. Where gaps exist we team up to develop people practices and programs that bring your EVP to life.
The most critical component of a successful M&A is that each company in the transaction have an aligned culture and well-defined Employee Value Proposition (EVP) that is lived in both organizations.
Strategy
A solid employer brand is built on a strategy that takes your culture, vision and purpose and creates a compelling unique story.
Once we know who your ideal employees are, we provide insight on the strategies to connect with the right audience.
Your people should be your biggest fan. With a social strategy that ladders up to your employer brand, we create strategies, training and content that empower you to lead the social conversation and share your message.
With a locked down EVP we look for ways to bring it to life internally and to key talent segments. We recommend the best channels and strategies to communicate your employer value proposition, so everyone is informed, engaged and inspired.
We explore strategies that align your people with your employer brand’s narrative and EVP. We look for genuine ways they can be part of your story and experience it daily. This is key to building influence from the inside out.
We can help to uncover your ‘why’ and how it can align to the employee experience you’re seeking to deliver. Our process sparks engagement, and uncovers the true motivators of your organization.
We take a top down and bottoms up approach to developing values, and their associated behaviours. We work to understand and align organizations on common themes and ways of working.
What do your employees value most? Let’s find out. Through quantitative and qualitative research we uncover what makes you special, employer brand threats, and strategies to attract talent and enhance the candidate and employee experience.
It’s time to get know your ideal recruits. Our reports identify motivations for your candidates, how they perceive your organization as a place to work, and provide insight on the channels they are accessing.
A solid employer brand is built on a strategy that takes your culture, vision and purpose and creates a compelling unique story.
Is your website working? We measure your career website usability and social media footprint, analyze competitors to give you benchmarking data, and report on best practices going forward.
The Blu Ivy DEI methodology focuses on uncovering your authentic story and how you can create a sense of belonging for all. Create an employee experience that matters and is unique to your DEI profile.
Employee Experience
An established employer brand comes from the top down. Getting your leaders on board will help your company share a consistent message. Leaders that are aligned on the employer brand and its ultimate value to a top performing culture ensure a much more rapid shift to a best in class employer brand.
Recruiters can only do their job if they too know your employer brand inside out. Then they’ll know who is the right fit. We train recruiters and create materials to ensure that they are speaking consistently and authentically about your great work culture.
We identify brand ambassadors within your organization, activate them on social media, recommend creative initiatives tied to your employee value proposition and employer brand, and measure the impact.
Our experience is worth sharing! In our workshops and training sessions we share insights, impart best practices, train HR and inspire your team.
We work with you to conduct a GAP analysis between your EVP and employee touchpoints. Where gaps exist we team up to develop people practices and programs that bring your EVP to life.
How you tell your story is as important as the story itself. We offer turn-key creative services to develop the ideas that encompass your voice. Through our visuals and copy, we seek to surprise, delight and engage you audience in a way that is authentic to your dna. No matter what channel you are targeting, Blu Ivy can provide you with the creative support you need.
With a locked down EVP we look for ways to bring it to life internally and to key talent segments. We recommend the best channels (digital, social, experiential) and strategies to communicate your employer value proposition, so everyone is informed, engaged and inspired.
How your company looks, sounds, and functions online is paramount to the candidate experience. We consult on website best practices and work together on the architecture, design and content to ensure it authentically represents your unique voice.
Video is one of the most shareable and engaging formats to tell your employer brand story online. Blu Ivy Group captures the story of your employer brand with creativity and visual appeal with welcome and job description videos, employee testimonials, and social media recruitment videos.
We identify brand ambassadors within your organization, activate them on social media, recommend creative initiatives tied to your employee value proposition and employer brand, and measure the impact.
Every touchpoint is an opportunity to live your employer brand. Recruitment is the first time candidates interact with your story. What better time to present your employer brand in an authentic, engaging and compelling way. We can also train your recruitment team on how to effectively communicate your EVP to candidates.
Through our planning process, we uncover the specific roles and opportunities you need to fill, and develop a strategy for finding that talent online. Our media plans are linked to the number of candidates you want to generate for your funnel, and are managed real-time to provide you the optimal placing in online job hunting destinations.
Employees and candidates have 24/7 access to your employer brand. Through social conversations they are contributing to your image and searching for their next opportunity. We help you own your narrative, with a proactive approach to engaging with candidates and employees on your mission critical channels.
Having an employer brand strategy that provides true ROI requires setting effective KPIs that can be tracked over time. Blu Ivy Group’s Employer Brand Dashboard measures your Employer Brand Awareness, Experience, Preference, and Loyalty.
After your Employer Brand launch, we can help measure the lift in your EVP awareness and impact on eNPS. Also during post launch we can re-validate the EVP to ensure the work is having maximum impact.
Stay in the know
and research from leaders in the employer branding field.
What’s Next for Employer Branding?
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Read Our Reports
Employer Brand Research from Over 200 Chief Human
Resource Officers, the Latest Strategies and Employer Brand Events.
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At Blu Ivy Group, we bring passion to every project. We build unique employer brands, talent recruitment and retention strategies.
We will not share or sell your personal information. We hate spam and keep your personal information safe and you can opt out at anytime.
