Employer Branding Services
That Reveal Your Value
An authentic and engaged workplace has better hiring metrics, an increase in talent retention, and improved employee experience. People love what they do, because they love where they work. With a combination of HR, marketing, communications, recruitment, and corporate leadership, we find your company’s unique DNA. These are our employer branding services.
Research
By gathering insights from your key stakeholders we assess the strength of your employer brand and identify opportunities to boost the candidate and employee experience.
Strategy
With the right strategy we distinguish your organization amongst competitors and create your own unique positioning.
Creative & Communications
With human centered creative campaigns we develop your employer brand messaging through relevant activations.
Employee Experience
We ensure that your EVP is experienced at all touchpoints throughout your organization, ensuring great sustainability and authenticity of your employer brand.
Employer Brand Metrics Dashboard
Blu Ivy Group’s holistic employer brand dashboard provides a review that measures your Employer Brand Awareness, Preference, Associations and Experience. We set KPIs and regularly test with your key stakeholders.
The Services
What do your employees value most? Let’s find out. Through quantitative and qualitative research we uncover what makes you special, employer brand threats, and strategies to attract talent and enhance the candidate and employee experience.
It’s time to get know your ideal recruits. Our reports identify motivations for your candidates, how they perceive your organization as a place to work, and provide insight on the channels they are accessing.
Is your website working? We measure your career website usability and social media footprint, analyze competitors to give you benchmarking data, and report on best practices going forward.
Find out if your brand is resonating on campus. We measure the strength of your employer brand and provide a marketing and communications plan to elevate awareness, preference and hiring results.
Having an employer brand strategy that provides true ROI requires setting effective KPIs that can be tracked over time. Blu Ivy Group’s holistic employer brand scorecard analysis measures your Employer Brand Awareness, Experience, Preference, and Loyalty.
Strategy
A solid employer brand is built on a strategy that takes your culture, vision and purpose and creates a compelling unique story.
Once we know who your ideal employees are, we provide insight on the strategies to connect with the right audience.
Your people should be your biggest fan. With a social strategy that ladders up to your employer brand, we create strategies, training and content that empower you to lead the social conversation and share your message.
With a locked down EVP we look for ways to bring it to life internally and to key talent segments. We recommend the best channels and strategies to communicate your employer value proposition, so everyone is informed, engaged and inspired.
We explore strategies that align your people with your employer brand’s narrative and EVP. We look for genuine ways they can be part of your story and experience it daily. This is key to building influence from the inside out.
A solid employer brand is built on a strategy that takes your culture, vision and purpose and creates a compelling unique story.
What do your employees value most? Let’s find out. Through quantitative and qualitative research we uncover what makes you special, employer brand threats, and strategies to attract talent and enhance the candidate and employee experience.
Your people should be your biggest fan. With a social strategy that ladders up to your employer brand, we create strategies, training and content that empower you to lead the social conversation and share your message.
With a locked down EVP we look for ways to bring it to life internally and to key talent segments. We recommend the best channels and strategies to communicate your employer value proposition, so everyone is informed, engaged and inspired.
One team. One employer brand. At every touchpoint, your employees should know, live and connect with your employer brand. And it can start as early as recruitment.
The most critical component of a successful M&A is that each company in the transaction have a well-defined Employee Value Proposition (EVP) and there is a strategic integration plan that factors in both cultures.
How you tell your story is as important as the story itself. With creativity we design ideas that encompass your employee voice. We surprise, delight and engage in ways that are authentic to your dna.
Every touchpoint is an opportunity to live your employer brand. Recruitment is the first time candidates interact with your story. What better time to present your employer brand in an authentic, engaging and compelling way.
Today candidates start their research online. How your company looks, sounds, and shares is paramount. We consult on website best practices and work together on the architecture, design and content to ensure it authentically represents your employees’ unique voice.
Employees and candidates have 24/7 access to your employer brand. Through social conversations they can even join in and contribute to your image. To own your narrative we measure your career website usability and social media footprint, analyze and share benchmarking data, and report on best practices going forward.
Video is one of the most shareable and engaging formats to tell your employer brand story online. Blu Ivy Group captures the story of your employer brand with creativity and visual appeal with welcome and job description videos, employee testimonials, and social media recruitment videos.
Employee Experience
An established employer brand comes from the top down. Getting your leaders on board will help your company share a consistent message. Leaders that are aligned on the employer brand and its ultimate value to a top performing culture ensure a much more rapid shift to a best in class employer brand.
Recruiters can only do their job if they too know your employer brand inside out. Then they’ll know who is the right fit. We train recruiters and create materials to ensure that they are speaking consistently and authentically about your great work culture.
We identify brand ambassadors within your organization, activate them on social media, recommend creative initiatives tied to your employee value proposition and employer brand, and measure the impact.
Our experience is worth sharing! In our workshops and training sessions we share insights, impart best practices, train HR and inspire your team.
We work with you to conduct a GAP analysis between your EVP and employee touchpoints. Where gaps exist we team up to develop people practices and programs that bring your EVP to life.
One team. One employer brand. At every touchpoint, your employees should know, live and connect with your employer brand. And it can start as early as recruitment.
What do your employees value most? Let’s find out. Through quantitative and qualitative research we uncover what makes you special, employer brand threats, and strategies to attract talent and enhance the candidate and employee experience.
We identify brand ambassadors within your organization, activate them on social media, recommend creative initiatives tied to your employee value proposition and employer brand, and measure the impact.
Our experience is worth sharing! In our workshops and training sessions we share insights, impart best practices, train HR and inspire your team.
We work with you to conduct a GAP analysis between your EVP and employee touchpoints. Where gaps exist we team up to develop people practices and programs that bring your EVP to life.
Stay in the know
and research from leaders in the employer branding field.
How to Change Organizational Culture
All change is hard, but cultural change is a particularly difficult transformation because of the qualitative elements. What are the qualitative elements of an organizational
Is Team Effectiveness a Better Measurement Than Employee Engagement?
Why do we measure employee engagement? Current thinking says we do it because increased engagement leads to better business performance. But this isn’t the only
Why Measuring Employee Engagement Is so Hard
It’s bewildering how many different methodologies exist to measure Employee Engagement. Every new reporting platform or leader seems to bring a different approach, and there is a lot of overlap, which causes confusion
Read Our Reports
Employer Brand Research from Over 200 Chief Human
Resource Officers, the Latest Strategies and Employer Brand Events.
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Your Unique Plan
At Blu Ivy Group, we bring passion to every project. We build unique employer brand, talent recruitment and retention strategies.
