EMPLOYER BRAND AGENCY
Blu Ivy is a global leader in Employer Brand and Employee Experience consulting. We offer agency and consulting services for your culture, talent attraction and retention needs. If you are interested in speaking with us about your employer branding journey, get in touch below.
Awards & Recognition
Canadian HR Awards
Top 100 Branding Blogs
What is Employer Branding?
Employer Branding is a methodology that focuses on strategically elevating the perception of your organization as a place to work. This perception is informed by the effectiveness of leaders, the experiences of internal talent, your external reputation as an employer, and top of mind awareness as a place to work.
The main role of an employer brand strategy is to provide a framework to simplify and focus priorities, increase productivity, and improve recruitment, retention and commitment from your team members.
To build a coherent framework that simplifies and focuses priorities, an employer brand strategy starts with the EVP (Employee Value Proposition) and fully integrates with your company culture, communications, brand, recruitment marketing, and media solutions.
Employer Brand Strategy
We ensure that your EVP is experienced at all touchpoints throughout your organization, ensuring great sustainability and authenticity of your employer brand.
Organizational Culture Strategy
Understanding the ‘Why’ in your organization and how it is brought to life.
EVP & Workforce Research
We take a data centric approach to assess the strength of your employer brand & identify opportunities to boost the candidate & employee experience.
Programmatic & Paid Media Recruitment Solutions
Our media plans are driven by candidate insights, and are managed pro-actively to provide you with optimized placement in front of the talent you need.
Employer Branding & Recruitment Marketing Creative Services
We develop, authentic, human centered creative for your employer brand messaging.
Employer Brand Dashboard
Blu Ivy Group’s holistic employer brand dashboard provides measurement of your Employer Brand Awareness, Preference, Loyalty and Experience. We combine internal and external metrics to provide leaders with insights they can action.
Diversity, Equity, Inclusion and Belonging.
Our approach to building a more diverse, engaged workforce by focusing on fostering belonging in the employee experience.
At Blu Ivy Group, we bring passion to every project. We build unique employer brands, talent recruitment and retention strategies.
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