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Cultivate A Brand Employees Love

Category: Employee Value Proposition (EVP)

A Guide to Integrating Your Employee Value Proposition (EVP) into Your Company’s DNA

April 18, 2023

You have developed and launched your EVP, now what? The next challenge is getting your employees talking about the employment brand. It’s a combination of

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A Guide to Developing & Communicating Your Employee Value Proposition (EVP)

April 10, 2023

The success of any organization is attributed to its people. Every employee is a unique individual with their own set of skills, motivations, and aspirations.

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How Hating Your Job Can Be One of Your Greatest Gifts

March 28, 2023

Just because you CAN doesn’t mean you SHOULD. Just because you’re good at something doesn’t mean that you enjoy or want to do it. Conventional

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The Business Benefits of an EVP

March 23, 2023

EX, EVP, EB – what’s with all the acronyms? Admittedly, we use a lot of acronyms within People and Culture work, and it can be

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Is Your Employee Value Proposition Making an Impact on Job Seekers? 

February 16, 2023

As the Great Resignation and record levels of job openings took root in 2022, organizations investing in employer branding and EVP development skyrocketed.    Although

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illustrates point about economic downturn

With an Economic Downturn Looming, Recruitment, Retention, and Employee Engagement Are More Challenging Than Ever 

October 13, 2022

Businesses are well aware of the signs of an impending economic downturn. Typically, in a more stable time, these economic anxieties go hand-in-hand with a

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The Fundamentals of Building a Strong Employer Brand Strategy

August 25, 2022

It’s time to add another chapter to your company’s Brand Bible: Your employer brand strategy. In the age of the Great Resignation, the Great Attrition

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Why Marketing Your Employer Brand is Important

August 5, 2022

Leaders that are invested in building a strong employer brand and employee value proposition for their organizations are taking steps in the right direction. It’s

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Why an Employee Value Proposition is More Important Than Ever During an Economic Downturn

July 28, 2022

In an increasingly competitive labour market, it’s been a no-brainer for many businesses to invest in their Employer Branding and create or strengthen their employee

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A Service Mindset is Essential To A Branded Interview Process

July 13, 2022

Without question, we are in an unprecedented time when it comes to the pressure leaders face with recruiting top talent. The interview process can be

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