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    Category: Employer Branding

    Sustainability as a Talent Magnet: How Green Practices Strengthen Your Employer Brand

    April 11, 2025

    Sustainability as a Talent Magnet: How Green Practices Strengthen Your Employer Brand Every year, Earth Day reminds us that sustainability isn’t just a trend—it’s a

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    Beyond the Launch: How to Sustain and Scale Your Employer Brand for Long-Term Impact

    March 3, 2025

    Your Employer Brand is Being Defined—With or Without You A great workplace isn’t what you say it is—it’s what employees, candidates, and AI-driven platforms say

    Read More »
    Protecting employer reputation

    Navigating People Decisions: Protecting Reputation & Talent

    February 14, 2025

    The Leadership Tightrope At Blu Ivy Group, we hear it time and again from CEOs and CHROs: How do we make the right decisions for

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    Leadership engagement

    The Leadership Engagement Crisis: Disconnection Is Undermining Culture, Trust, and Business Growth

    February 7, 2025

    The Leadership Engagement Crisis: Why It’s More Than Burnout At Blu Ivy Group, we’ve worked with organizations across North America to strengthen employer brand and

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    The Disney Difference – An Employer Brand Strategy That Inspires Engagement

    January 23, 2025

    What makes a company’s culture as iconic as its brand? As a co-founder of Blu Ivy Group, I have long referenced Disney’s employer brand as

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    Lessons in Belonging: Raising Mixed Heritage Children and Building Inclusive Workplaces

    January 16, 2025

    Growing up as a first-generation Bajan-Canadian in a predominantly white neighborhood, I learned at a very early age how important it is to feel belonging.

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    Healthcare Talent Trends 2025: Retain & Inspire Top Talent

    January 6, 2025

    Healthcare Talent Trends 2025: Shifting from Crisis to Commitment The healthcare workforce is at a critical juncture. By 2025, hospitals and long-term care facilities will

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    Recruitment Marketing and Employer Branding to Solve Healthcare’s Talent Crisis

    December 13, 2024

    Bridging Recruitment Marketing and Employer Branding to Solve Healthcare’s Talent Crisis Healthcare is in a workforce crisis, and it’s not going away anytime soon. With

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    Why Your Holiday Party is a Golden Opportunity for Employer Branding

    December 10, 2024

    Making Spirits Bright:  Why Your Holiday Party is a Golden Opportunity for Employer Branding As the year draws to a close, company holiday parties present

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    Bridging the Trust Gap: Leadership’s Role in Employer Branding for 2025

    December 10, 2024

    Bridging the Trust Gap: Leadership’s Role in Employer Branding for 2025 You’ve spent months crafting an incredible employer value proposition (EVP). It’s polished, creative, and

    Read More »
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