You’ve probably heard about something called programmatic job advertising – whether you’re already familiar with the term, or its new to you, now is the time to learn more, and start thinking about how you can leverage it to your…
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Employer Branding Survey – What’s the Real Value?
Why do one at all? When we suggest an employer branding survey, we often have clients ask us why they should invest the time, energy, and money. And it’s not just a question of limited resources, there’s the issue of…
Company reviews by employees … How much do they matter?
Over the last 3 years, there has been a dramatic rise in company reviews by employees on sites like Glassdoor and Indeed! Employer review sites are where employees (and former employees) anonymously review organizations, their culture, and their executive leadership…
Want to Boost Social Media Employee Engagement? Do These 4 Things First.
Most companies we work with, are now developing a social media employee engagement strategy with the goal of developing a strong online team of ambassadors for the organization. There’s a lot of potential here, because research shows time and again…
The 5 Most Frequent SEO Recruitment Mistakes We See
Every month, millions of people search Google for jobs and that number is growing. If your job postings aren’t found, the next amazing candidate may go to your competitor. The point is, you need to be there when people are…
Employer Brand Leadership Award Results
What an amazing time we had at the North American Employer Branding Summit yesterday. After a great day packed with awesome speakers, employer branding thought leadership and success stories, the day ended with a chance to celebrate employer branding leadership…
How to Make Sure Your Employer Brand Strategy is World Class: Interview with Brett Minchington
What is one reason you feel that HR leaders should attend the North American Employer Brand Summit on June 13th? The main reason leaders should attend the North American Employer Brand Summit on June 13th is to ensure they…
Starbucks Employer Branding Lessons on How to Attract Top Talent
When you think about best in class employer brands, many reference Starbucks. We recently had a chance to sit down with Kirsti Stubbs-Coleman, Recruitment Marketing Program Manager on the Global Talent Acquisition Team at Starbucks. Kirsti works with Starbucks recruiters to hire…
Why You Need Marketing and Human Resources Working Together
For any effective employer branding strategy, it’s imperative that your Marketing and Human Resources are working together and collaborating closely. The result of any team effort is always greater than the sum of its parts, and going through an employer…
Your Internal Recruitment Process Can Hurt Your Employer Brand
It may be time to look at your internal recruitment process, and make sure it’s helping, and not hurting, you. Promoting from within can be disastrous if not done with the right information and planning. While there are benefits to…
