Employer Branding Blog, Research, and Resources

Budding Ideas

Stay on the forefront of employer branding trends and learnings with our
collection of resources, articles and research.

HR Brand vs. Corporate Brand

Customers and talent are two very different stakeholders, who want different things from the organization. They have unique needs and distinct expectations of the organization and yet, many organizations make the mistake of using the same look and tone for their Employer Brand as their Corporate Brand.

Employer Branding Consultant – How To Find One That Gets Results

Imagine machine learning technology helping you buy, place, and optimize job advertising campaigns more effectively than a human alone ever could! Technology partnered with the right strategy and creative will skyrocket your results. Learn the three most important things for an effective programmatic job advertising campaign.

Blu Ivy’s latest financial services research shows you what employees really want!

We’re proud to release the latest financial services research whitepaper in Blu Ivy’s Employer Branding Insight Series – this one focuses on the financial services industry, a significant sector of the U.S. and Canadian economies. The financial services industry continues to shape the global marketplace and the global workforce.

The 6 Employer Branding Trends For 2019 You Need to Prepare For

Use these 6 Employer Branding Trends in 2019 to leverage your Employee Value Proposition (EVP), grow your employee engagement and impact big picture business results.

Stay in the know

Future-proof your employer brand with resources, articles and research from leaders in the employer branding field.

HR Brand VS. Your Corporate Brand And Why They Need To Be Different

May 6, 2019

The Benefits Of Corporate Charity Partnerships On Your Employer Brand

April 10, 2019

Employer Branding Measurement and How It Can Maximize Your ROI

April 2, 2019

A Recruitment Marketing Plan Will Fail If You Don’t Understand Talent Behaviour

March 6, 2019

6 Employer Branding Trends For 2019

February 8, 2019

Employer Branding Consultant – How To Find One That Gets Results

January 22, 2019

Merger and Acquisition Integration Plan Success

Your Merger and Acquisition Integration Plan Must Factor in Culture

December 19, 2018

Employee Brand Engagement with a Photo Shoot

November 27, 2018

Blu Ivy’s latest financial services research shows you what employees really want!

November 9, 2018

Define Your Unique Employer Branding Strategy

What steps can you take to ensure you are developing an employer brand strategy that will drive measurable
business results? Take our quiz and within 5 business days, our team of advisers will send you 3-5
recommendations on developing and sustaining a top employer branding strategy.

Read Our Reports

Employer Brand Research from Over 200 Chief Human Resource Officers, the Latest Strategies and Employer Brand Events.

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Your Unique Plan

At Blu Ivy Group, we bring passion to every project. We build unique employer brand, talent recruitment and retention strategies.