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How to Make Sure Your Employer Brand Strategy is World Class: Interview with Brett Minchington

Brett Minchington

What is one reason you feel that HR leaders should attend the North American Employer Brand Summit on June 13th?   The main reason leaders should attend the North American Employer Brand Summit on June 13th is to ensure they

Starbucks Employer Branding Lessons on How to Attract Top Talent

starbucks employer branding

When you think about best in class employer brands, many reference Starbucks. We recently had a chance to sit down with Kirsti Stubbs-Coleman, Recruitment Marketing Program Manager on the Global Talent Acquisition Team at Starbucks. Kirsti works with Starbucks recruiters to hire

Why You Need Marketing and Human Resources Working Together

Marketing and human resources working together

For any effective employer branding strategy, it’s imperative that your Marketing and Human Resources are working together and collaborating closely.  The result of any team effort is always greater than the sum of its parts, and going through an employer

Your Internal Recruitment Process Can Hurt Your Employer Brand

Internal Recruitment Process Can Hurt Your Employer Brand

It may be time to look at your internal recruitment process, and make sure it’s helping, and not hurting, you. Promoting from within can be disastrous if not done with the right information and planning. While there are benefits to

How Your Employer Brand Will Help You With Crisis Management

Employer brand crisis management plan

What’s the role that employer branding can play during a crisis? Maybe the answer isn’t immediately clear – it’s not the first thing we think about when we’re in a crisis as we have been conditioned to think of employer

Introducing Blu Ivy Group’s 2018 Employer Brand Leadership Awards

North American Employer Branding Awards

Click Here to Nominate Your Company Today. Over the last five years Employer Branding has become a staple in HR and people strategy. The rapid adoption of Employer Branding is an exciting indication that HR is evolving into much more

Diversity in the Workplace – Do You Have What Women Want?

Diversity in the workplace

#MeToo Movement Sheds Light on Gender Diversity Gaps In Employer Brands More than ever, workplaces are being held accountable for how equitably women are treated. It seems that a day doesn’t pass without new and disturbing allegations of sexual harassment

Looking Ahead: 6 Employer Branding Trends to Watch Out For in 2018

Employer Branding Trends 2018

It may seem like it’s been a long time since January 1, but 2018 is still young. It’s a good time to look ahead and identify trends for the coming year. As always, we’re focused on employer branding trends –

Employer Branding Videos – Why They Should Be a Part of Your Strategy

We recently posted an Employer Branding Trends Report and one of those trends is employer branding videos – Blu Ivy is seeing a large increase in clients who are making the investment in video content.  Manulife is an example of

Employee Value Proposition Examples of What Worked and What Failed in 2017

Employee value proposition examples

The Blu Ivy Group team has reviewed and assessed what worked and what didn’t in 2017 and has gathered all the lessons learned to share with you.  We helped a lot of clients with their EVPs, and loved watching them