Employer Branding Blog
& Budding Ideas

Stay on the forefront of employer branding trends and learnings with our
collection of resources, articles and research.

CEO Insights. What Matters Most in 2020

We’re proud to release the latest CEO Insights whitepaper in Blu Ivy’s Employer Branding Insight Series – this one focuses on the what matters most to CEO’s in 2020. A significant area of focus is culture, employee experience and employer branding. As the world of work becomes increasingly competitive and demanding, CEOs are looking for more strategic solutions to address the culture and talent dilemma.

Employer Branding: Bridging the Gap Between HR and the Business.

In today’s competitive talent landscape, having a strategic and effective HR function is critical to ensuring a company’s success. And while HR departments are busier than ever, keeping up with a myriad of legislative, technological, and social changes that are changing the way we work, HR is sometimes accused of working in silos and being out of touch with the business, employees, or both. Having been an HR and Engagement professional for over 10 years, I’ve been there and have seen firsthand the challenges that HR leaders face.

Employer Branding Strategy is Critical during Layoffs and Restructuring

Recent headlines have been filled with news of large-scale layoffs and restructuring at iconic US and Canadian companies. Especially this close to the holiday season, the impact to people and jobs is significant, and the news is unfortunate. With the kind of impact these changes have on people and families, public and internal perception about crisis and financial instability (although unfounded) can really take hold. Here are 3 ways to safeguard your employer brand if you’re going through layoffs or organizational restructuring.

Annual Performance Review Time – Culture Drives Performance!

October is a big month for annual performance reviews. Whether you conduct your reviews now, or are just getting ready for year-end reviews, these discussions are critical in helping build your culture, and culture drives performance.

Employee Onboarding

Anyone who has recruited for new talent understands how much work is involved. It’s usually a detailed and complicated process that touches many people across many departments and effective Employee Onboarding will help you retain the top talent you spent so much time and money attracting.

HR Brand vs. Corporate Brand

Customers and talent are two very different stakeholders, who want different things from the organization. They have unique needs and distinct expectations of the organization and yet, many organizations make the mistake of using the same look and tone for their Employer Brand as their Corporate Brand.

Employer Branding Consultant – How To Find One That Gets Results

Imagine machine learning technology helping you buy, place, and optimize job advertising campaigns more effectively than a human alone ever could! Technology partnered with the right strategy and creative will skyrocket your results. Learn the three most important things for an effective programmatic job advertising campaign.

The 6 Employer Branding Trends For 2019 You Need to Prepare For

Use these 6 Employer Branding Trends in 2019 to leverage your Employee Value Proposition (EVP), grow your employee engagement and impact big picture business results.

Stay in the know

Future-proof your employer brand with resources, articles and research from leaders in the employer branding field.

An Introduction to Talent Research

October 22, 2020

Stacy Parker, The Heart, Soul and Managing Director of Blu Ivy Group

October 19, 2020

So Why Employer Branding and Engagement?

October 15, 2020

Why Employee Value Propositions and Talent Personas are Critical During This Time

October 8, 2020

Pandemic or Not, HR is the Backbone of Every Industry

October 1, 2020

What Remote Work Means for your Employer Brand

September 24, 2020

10 Ways Investing in a Strategic Company Culture Can Positively Impact An Organization

September 18, 2020

Why Employer Branding is so Important

September 9, 2020

Canadian HR Awards Finalist: Leandra Harris

August 27, 2020

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Employer Branding Blog & Budding Ideas