Skip to content
  • About Us
  • Services
    • EVP Development & Research​
    • Employer Brand Strategy, Research and Consulting​
    • Organizational Culture Consulting
    • Employer Brand Creative Activation
    • Recruitment Marketing
    • Programmatic Paid Media Recruitment Solutions
    • Employer Brand & Culture Index
  • Our Work
  • Our Thinking
    • Blog
    • CHRO White Paper
    • Healthcare White Paper
    • Tech Talent White Paper
    • DEI White Paper
    • Research and Reports
  • About Us
  • Services
    • EVP Development & Research​
    • Employer Brand Strategy, Research and Consulting​
    • Organizational Culture Consulting
    • Employer Brand Creative Activation
    • Recruitment Marketing
    • Programmatic Paid Media Recruitment Solutions
    • Employer Brand & Culture Index
  • Our Work
  • Our Thinking
    • Blog
    • CHRO White Paper
    • Healthcare White Paper
    • Tech Talent White Paper
    • DEI White Paper
    • Research and Reports
  • Careers
  • Contact Us
  • Careers
  • Contact Us
  • About Us
  • Services
    • EVP Development & Research​
    • Employer Brand Strategy, Research and Consulting
    • Organizational Culture Consulting
    • Employer Brand Creative Activation
    • Recruitment Marketing
    • Programmatic Paid Media Recruitment Solutions
    • Employer Brand & Culture Index
  • Our Work
  • Our Thinking
    • Blog
    • CHRO White Paper
    • Healthcare White Paper
    • Tech Talent White Paper
    • DEI White Paper Landing Page
    • Research and Reports
  • Careers
  • Contact Us
  • About Us
  • Services
    • EVP Development & Research​
    • Employer Brand Strategy, Research and Consulting
    • Organizational Culture Consulting
    • Employer Brand Creative Activation
    • Recruitment Marketing
    • Programmatic Paid Media Recruitment Solutions
    • Employer Brand & Culture Index
  • Our Work
  • Our Thinking
    • Blog
    • CHRO White Paper
    • Healthcare White Paper
    • Tech Talent White Paper
    • DEI White Paper Landing Page
    • Research and Reports
  • Careers
  • Contact Us
  • About Us
  • Article Detail
  • Beer Store Case Study
  • Blog & Resources
  • Blu Ivy Group: Employer Branding Agency
  • Careers
  • CHRO White Paper
  • Contact Us
  • Dashboard Logos
  • DEI White Paper Landing Page
  • EBEP Certification
  • Employer Brand & Culture Index (EBCI)
  • Employer Brand & Recruitment Marketing Creative Services
  • Employer Branding Services
    • Employer Brand and Culture Index
    • Employer Brand Creative Services
    • Employer Brand Strategy, Research and Consulting​
    • EVP Development & Research​
    • Organizational Culture Solutions
    • Recruitment Marketing Agency
  • Financial Services Employer Branding Research
  • Form Test – Contact Condensed
  • Form Test – Contact Full
  • Form Test – EBEP Certification New
  • Form Test – Join our team
  • Form Test – Report Signup New
  • Form Test – Tech Talent Revolution
  • Form Test – Together is Better
  • H&M Case Study
  • Healthcare White Paper
  • Old Blu Ivy Home
  • Our Work
  • Privacy Policy
  • Programmatic Paid Media Recruitment Solutions
  • Tech Talent White Paper
  • Research
  • Branding & Engagement
  • Mergers and Acquisitions
  • Digital and Social Media
  • Research and Reports
    • Employer Branding Quiz
  • Talent Attraction
  • Communications
  • Image Credits
  • About Us
  • Article Detail
  • Beer Store Case Study
  • Blog & Resources
  • Blu Ivy Group: Employer Branding Agency
  • Careers
  • CHRO White Paper
  • Contact Us
  • Dashboard Logos
  • DEI White Paper Landing Page
  • EBEP Certification
  • Employer Brand & Culture Index (EBCI)
  • Employer Brand & Recruitment Marketing Creative Services
  • Employer Branding Services
    • Employer Brand and Culture Index
    • Employer Brand Creative Services
    • Employer Brand Strategy, Research and Consulting​
    • EVP Development & Research​
    • Organizational Culture Solutions
    • Recruitment Marketing Agency
  • Financial Services Employer Branding Research
  • Form Test – Contact Condensed
  • Form Test – Contact Full
  • Form Test – EBEP Certification New
  • Form Test – Join our team
  • Form Test – Report Signup New
  • Form Test – Tech Talent Revolution
  • Form Test – Together is Better
  • H&M Case Study
  • Healthcare White Paper
  • Old Blu Ivy Home
  • Our Work
  • Privacy Policy
  • Programmatic Paid Media Recruitment Solutions
  • Tech Talent White Paper
  • Research
  • Branding & Engagement
  • Mergers and Acquisitions
  • Digital and Social Media
  • Research and Reports
    • Employer Branding Quiz
  • Talent Attraction
  • Communications
  • Image Credits
  • Tech Talent Revolution

    Download our latest report to reveal insights on top tech talent – how to attract them, hire them, and keep them working productively in your organization.

    This field is for validation purposes and should be left unchanged.
    Time schedule
    Consent

    *We will not share or sell your personal information. We hate spam and keep your personal information safe and you can opt out at anytime.

    Privacy Policy

    Our 2021

    Tech Talent Report

    In late 2020, we conducted a survey of tech professionals across North America. Our sample base represented a cross-section of ages, sectors, and technology roles. 

    Our goal was to find out:

    • What is motivating tech professionals today in this new normal?
    • How are they feeling in their current job?
    • What do they really want from an employer – and what don’t they want?

    Our Findings:

    Our survey responses shine the light on some revealing trends. Discontent, disloyalty, distrust and a strong desire for flexibility, balance and more entrepreneurial opportunities abound. Tech professionals today have dramatically shifted their perceptions, behaviours, and professional aspirations from years past. 

    In short, the way they work, where they seek work, and what they truly want has all changed.

    To get an edge in this battle to recruit and retain tech talent, employers must take a three-pronged approach:

    • Understand today's talent

    • Innovate, modernize & plan for the future workplace

    • Transform the employee experience

    Tech Professionals are on the lookout for better-fit opportunities

    Section from infographic
    Section from infographic
    Section from infographic
    Section from infographic
    Section from infographic

    Blu Ivy Group

    We are employer brand consultants & culture architects

    Your company has a story to tell. One like no other. At Blu Ivy our team of Employer Branding Specialists work to define your employer brand and provide you with bespoke strategies to communicate and manage it.

    Building cultures with industry leaders

    Sephora Logo
    CN Logo
    Sun Life Logo
    PWC Logo
    Scotiabank Logo

    Working with Blu Ivy was one of the best vendor experiences I’ve had in my professional career. We saw clear return on investment from our partnership almost immediately.

    - Kristen McLelland
    Recruiter Leader, Best Buy

    Stay in the know

    Future-proof your employer brand with resources, articles
    and research from leaders in the employer branding field.

    The Workforce Has Changed. Your Leadership Model Hasn’t.

    April 7, 2026

    Why Your Culture Initiative Did Not Deliver What You Expected

    March 24, 2026

    Leadership Shapes Culture. Culture Amplifies Employer Brand.

    February 23, 2026
    • Company
    • Blog & Resources
    • Services
    • Careers
    • Company
    • Blog & Resources
    • Services
    • Careers
    • Contact Us
    • Work
    • Client Login
    • Contact Us
    • Work
    • Client Login
    • About Us
    • Services
      • EVP Development & Research​
      • Employer Brand Strategy, Research and Consulting
      • Organizational Culture Consulting
      • Employer Brand Creative Activation
      • Recruitment Marketing
      • Programmatic Paid Media Recruitment Solutions
      • Employer Brand & Culture Index
    • Our Work
    • Our Thinking
      • Blog
      • CHRO White Paper
      • Healthcare White Paper
      • Tech Talent White Paper
      • DEI White Paper Landing Page
      • Research and Reports
    • Careers
    • Contact Us
    • About Us
    • Services
      • EVP Development & Research​
      • Employer Brand Strategy, Research and Consulting
      • Organizational Culture Consulting
      • Employer Brand Creative Activation
      • Recruitment Marketing
      • Programmatic Paid Media Recruitment Solutions
      • Employer Brand & Culture Index
    • Our Work
    • Our Thinking
      • Blog
      • CHRO White Paper
      • Healthcare White Paper
      • Tech Talent White Paper
      • DEI White Paper Landing Page
      • Research and Reports
    • Careers
    • Contact Us
    2020 Canadian HR Awards Finalist Badge

    T: 647-308-2352

    E: sparker@bluivygroup.com

    Privacy & Terms

    2018 © Blu Ivy Group

    2020 Canadian HR Awards Finalist Badge
    Twitter Facebook-f Instagram Linkedin-in
    • About Us
    • Services
    • Our Work
    • Our Thinking
    • About Us
    • Services
    • Our Work
    • Our Thinking
    • Careers
    • Contact Us
    • Careers
    • Contact Us
    +1(647)308-2352 sparker@bluivygroup.com

    © 2026 Blu Ivy Group. All rights reserved.

    Privacy Policy

    This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
    Non-necessary
    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
    SAVE & ACCEPT