From Heroes to Humans

Our findings revealed a concerning trend: healthcare workers are burning out and quitting in droves, and this mass exodus is resulting in dire and long-lasting consequences. Download our latest report for current insights from the industry, and some effective employer brand strategies to address the healthcare talent crisis.
“It’s not the pandemic. This has been a long time coming – underfunding, burnout, poor efforts at retention, horrible working conditions and regulations, boomers retiring and getting sick.”
– Anonymous Survey Respondent

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Our 2022

Healthcare Talent Report

From September to October 2022, Blu Ivy Group commissioned a survey and interviewed hundreds of healthcare workers. The research sample comprises feedback from doctors, nurses, and other healthcare workers such as medical technicians and paramedics.

Our goal with this research was to understand:

  • Why healthcare workers are leaving their employers and the industry as a whole.
  • What this critical group of talent consider to be the biggest issues with their work experience
  • How employer brand could alleviate some of the stress on the healthcare system

Our Findings:

Aside from the mass exodus happening in the healthcare industry, current working conditions have pushed those remaining in the field to their breaking point. Healthcare workers are facing chronic understaffing, toxic work environments and management relationships, and a lack of recognition at work.

“I have been a nurse for nearly 35 years, and it has never been this bad before. I used to love my job and my career, but now I hate it. And that is really awful.”

– Anonymous Survey Respondent

Blu Ivy Group

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Your company has a story to tell. One like no other. At Blu Ivy our team of Employer Branding Specialists work to define your employer brand and provide you with bespoke strategies to communicate and manage it.

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Download Our Report

Download our 2022 Healthcare White Paper for more on our findings around healthcare worker burnout and the potential consequences of this mass exodus.

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Recruiter Leader, Best Buy

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