Employer Brand Culture Index
Employer Brand & Culture Index (EBCI)
The Employer Brand & Culture Index (EBCI) is a real-time, data-driven dashboard that provides leaders with actionable insights. Powered by proprietary machine learning trained on Fortune 500 brands, the EBCI quantifies talent awareness, perceptions, and loyalty. The AI-backed dashboard gets smarter about your employer brand trends over time, and helps you track the impact of your efforts, so you can make better strategic decisions.
This new HR Tech is a tool providing a comprehensive real-time overview of your shifting employer brand impact and gives you instant access to:
- Evaluate the overall impact of your employer brand
- Track shifting internal culture and employee experience trends
- Benchmark your standing against competitors
- Spot trends within the talent market
- Identify and address potential reputation risks
- Optimize resource allocation, budgets, messaging, and channels
How the EBCI creates results for CHROs and C-Suite Teams
- Data-Driven Decisions: Accessing real time data and historical trends on your employer branding efforts will allow you to allocate resources effectively, refine strategies and optimize your external / internal messaging.
- Understand Talent: Understand what top talent thinks of your employer brand from impressions to awareness.
- Employee Engagement: Understand the employee sentiment and perceptions of the company for various topics and how your EVP resonates to those external & internal job seekers.
- Risk Mitigation: Detect and address potential issues around negative sentiment to mitigate reputation risks.
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