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  • Employer Branding With Impact.

    Cultivate a brand employees love

    There was a time, when compensation and benefits was all that mattered. Today, your employees look for more from their workplace. They seek an emotional connection.

    At the Employer Branding Agency & Consultancy, Blu Ivy, we are culture architects. We unearth your company’s story to help you attract, retain and blossom from within. Shape your culture. Live your employer brand story. Connect with employees in a way that’s truly you.

    Employer branding just makes sense.

    Employer Branding Statistics for Hiring
    Employer Branding Statistics to Increase Productivity
    Employer Branding ROI Metrics

    Our Agency and Consulting Services

    We build award winning cultures by combining the best of Human Resources, branding, communications, recruitment and business strategy
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    Our Agency and Consulting Services

    We build up award winning cultures by combining HR, marketing, communications, requirements and corporate leadership.

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    Typical Client Results Post Employer Brand Launch

    Increased number of employees who actively referred company as a great place to work 30%
    Rank as the #1 preferred employer across all your target talent segments 25%
    Managers delivering a more consistent and branded employee experience 40%

    Success Measured

    H&M Employer Brand Case Study

    H&M

    Global gets local in our campaign with H&M. When a global retail brand needed to attract and retain Canadian employees, we created and launched a local employer brand strategy.

    See the case study

    The Beer Store

    Beer customers are passionate. Employees can be too. Working with the Beer Store we launched a multi-year strategy that defined the employee value proposition and rallied pride and enthusiasm.

    See the case study
    Beer Store Employer Brand Case Study

    View all

    Teaming Up With Industry Leaders

    Logo - Lowes
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    Clients Tell It Like It Is

    “Blu Ivy Group has taken the time to understand our culture and truly develop a best in class employee value proposition. They offered us countless ideas and suggestions that have saved us money and made our overall EVP roll-out a success.”
    Carrie-Ann BaatjeDirector Employer Brand, Manulife Financial
    “From the initial consultation to the delivery of the final product, the Blu Ivy Group team consistently demonstrated their expertise in the space of employment branding and the value it would add to our business. Blu Ivy’s efforts resulted in a deep understanding of who we were as an organization and what made our employee experience so unique within a very competitive talent landscape. We were extremely impressed with how they then took these insights to create a suite of tactics that were tailored to our strategy, budget and timelines. ”
    Kristen McLellandRecruiting Leader, Best Buy
    Working with Blu Ivy Group was one of the best vendor experiences I’ve had in my professional career. We saw clear return on investment from our partnership almost immediately.
    Kristen McLellandRecruiting Leader, Best Buy

    Define Your Unique Employer Branding Strategy

    What steps can you take to ensure you are developing an employer brand strategy that will drive measurable business results? Answer a few brief questions and within 5 business days, our team of advisers will send you 3-5 recommendations on developing and sustaining a top employer branding strategy.

    Yes I would like personalized recommendations

    Stay in the know

    Future-proof with employer brand research, resources, and articles from leaders in the employer branding field.

    The Workforce Has Changed. Your Leadership Model Hasn’t.

    April 7, 2026

    1.17 million jobs restructured. 72.9 million professionals choosing independence. AI teammates arriving on org charts. The models built to lead, inspire, and drive performance and

    Read More »

    Why Your Culture Initiative Did Not Deliver What You Expected

    March 24, 2026

    And What Is Actually Going On Beneath It A conversation with Leandra Harris and Joey Frosst, Blu Ivy Group  |  Blu Threads Conversations, Episode 22

    Read More »

    Leadership Shapes Culture. Culture Amplifies Employer Brand.

    February 23, 2026

    In a business environment saturated with strategy decks and transformation roadmaps, one truth is becoming unmistakable: sustainable growth is not built through strategy alone. It

    Read More »

    View the latest News and Research

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    Employer Brand Research from Over 200 Chief Human Resource Officers, the Latest Strategies and Employer Brand Events.

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