Employer Brand Excellence – A case Study Approach
Blu Ivy Group was invited to contribute to Brett Minchington’s latest publication “Employer Brand Excellence – A Case Study Approach” and we are thrilled to share the launch of the book including two uniquely Canadian case studies! It’s the first time a book of this volume of employer branding case studies has been produced and this has been possible through the collaboration of our fantastic clients and global employer branding colleagues.
North American Employer Brand Trends Report 2017
Employer branding has become a staple in HR and people strategy over the last 5 years and has become an increasingly important investment for many organizations. As this investment continues its rapid growth, Blu Ivy Group decided to further explore where exactly North American leaders have focused their investment, and understand how they are tracking its impact on their business. The Blu Ivy Group Canadian Employer Brand Trends Report will share the opinions and feedback of North American HR and C-Suite leaders on their employer brand programs, challenges and goals, along with insight and recommendations to help leaders impact the critical HR and talent strategies to drive impactful business results.