We Are Culture
Architects
Your company has a story to tell. One like no other. At Blu Ivy we work together to define your employer brand and then share it to recruit, retain and stand out.
We are employer branding, talent recruitment and culture architects.
By partnering with executives we build award-winning people practices, inspire extraordinary employee pride and engagement, and cultivate better workplaces.
Truth & Growth In All We Do
We work as partners
We do what’s best for you
We help you stay ahead of the curve
We deliver beyond expectation
Meet Your Team
Attracting, engaging and keeping great talent isn’t an art. It’s your employer brand. Your story. And how you leverage it to recruit and build your culture. We are the experience, passion and vision to get you there.
Leandra Harris
Managing Director and Co-founder of Blu Ivy Group
We all have that one thing in life that we were born to do, that we love to do. Working with organizations to define their unique purpose is that “thing” for me. I love helping organizations become their very best. It’s why I started Blu Ivy group back in 2012.
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We all have that one thing in life that we were born to do, that we love to do. Working with organizations to define their unique purpose is that “thing” for me. I love helping organizations become their very best. It’s why I started Blu Ivy group back in 2012.
My past role as an HR executive at a globally recognized consulting firm allowed me the opportunity to build strategy for culture, engagement, recruitment and executive development. I was also the president of one of the country’s first recruitment marketing agencies and had the opportunity to see early on, the impact that Employer Branding had on culture. I was hooked!
Working with organizations to define their unique purpose and EVP is what excites me. It’s amazing how an aligned culture can inspire people and impact the bottom line. This is why we’re so rigorous when promoting the Employer Brand—it has to be consistent. It’s true, I’m a stickler for a sound strategy.
Although I may have enjoyed being in the spotlight as a kid (I was in a McDonald’s commercial), today I prefer to work behind the scenes to help my clients build award-winning and preferred employer brands. I am extremely proud to have helped brands like Manulife, Kiewit, Best Buy, H&M, CN Rail, Loblaw, Starbucks, Wajax, and NAV Canada build some of the strongest employer brands globally.
Stacy Parker
Managing Director and Co-founder of Blu Ivy Group
It’a been almost a decade since I was introduced to Employer Brand strategy, from the concept founder himself – Simon Barrow. I knew that he was onto something ground breaking and that I wanted to play a big part in it!
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It’s been almost a decade since I was introduced to Employer Brand strategy, from the concept founder himself – Simon Barrow. I knew that he was onto something ground breaking and that I wanted to play a big part in it!
As a marketing and brand executive at a global consulting company I recognized early on that employer branding had the power not only to transform talent marketing, but more importantly become the catalyst for improving culture and talent experiences.
For me, employer branding is the perfect intersection of brand, culture, communications, and experience. The work we do wins us awards and that makes our team and our clients smile. What drives me though is when I see the impact on employee engagement results, turnover, reputation and recruitment results. That bottom line that makes the CEO sit up and take note is what really excites me.
Culture exists in every company either by default, or by design. As someone who loves to start and end each day with meditation, knowing that I help employers and employees manifest their vision and goals is truly the best job in the world!
Stacy Parker
Managing Director and Co-founder of Blu Ivy Group
It’a been almost a decade since I was introduced to Employer Brand strategy, from the concept founder himself – Simon Barrow. I knew that he was onto something ground breaking and that I wanted to play a big part in it!
Book Your Meeting
It’s been almost a decade since I was introduced to Employer Brand strategy, from the concept founder himself – Simon Barrow. I knew that he was onto something ground breaking and that I wanted to play a big part in it!
As a marketing and brand executive at a global consulting company I recognized early on that employer branding had the power not only to transform talent marketing, but more importantly become the catalyst for improving culture and talent experiences.
For me, employer branding is the perfect intersection of brand, culture, communications, and experience. The work we do wins us awards and that makes our team and our clients smile. What drives me though is when I see the impact on employee engagement results, turnover, reputation and recruitment results. That bottom line that makes the CEO sit up and take note is what really excites me.
Culture exists in every company either by default, or by design. As someone who loves to start and end each day with meditation, knowing that I help employers and employees manifest their vision and goals is truly the best job in the world!
Caryn Sabine
Employer Brand Consultant, Blu Ivy Group
I got my first taste of employer branding working as an HR Business leader just over 8 years ago and was immediately drawn to the emotional connection it had on talent. Since joining Blu Ivy, I have worked on dozens of global employer brand and engagement projects including Ecco, The Beer Store, H&M, Lowes, East Kentucky Power Corp, McDougall Energy and Manulife.
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I got my first taste of employer branding working as an HR Business leader just over 8 years ago and was immediately drawn to the emotional connection it had on talent. Since joining Blu Ivy, I have worked on dozens of global employer brand and engagement projects including Ecco, The Beer Store, H&M, Lowes, East Kentucky Power Corp, McDougall Energy and Manulife.
Although I started as a facilitator and research analyst, today I oversee projects from kick off through to launch. Working through every aspect of the employer branding process is a very personal journey. We get to the heart of an organization by helping our clients humanize their business and along the way, I get to meet the most interesting and passionate people.
Those that know me, know I am, all-in, and always strive to give more than expected, whether it is as a mother of two amazing boys, in my role with powerhouse team at Blu Ivy, or as a life long Montreal Canadians fan!
Lauralee Guthrie
Social and Digital Consultant, Blu Ivy Group
I love building processes and helping people become better together. I’m addicted to new technologies and love finding new ways of doing things that increase productivity.
It’s an exciting time with the speed of change and opportunity. Whether it’s leveraging machine learning or new communication channels, I’m passionate about testing and optimizing to make an impact.
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I love building processes and helping people become better together. I’m addicted to new technologies and love finding new ways of doing things that increase productivity.
It’s an exciting time with the speed of change and opportunity. Whether it’s leveraging machine learning or new communication channels, I’m passionate about testing and optimizing to make an impact.
I know first hand that when people feel valued and inspired to contribute, productivity goes through the roof, and teamwork and collaboration thrive.
I’ve always been passionate about working with people who are fully engaged and inspired to make a difference. You can’t help but have fun with the Blu Ivy team and what an exciting opportunity to help build great cultures.
I’m always impressed when the leadership team is open to honest feedback and really want to listen and try new ways of doing things.
Every company is so unique and I love discovering opportunities to help a company grow their employer brand. It could be as simple as using a new hashtag or as complex as rebuilding a careers site from the ground up with the technology and keyword/UX strategy to attract more talent.
With 15 years of experience in digital marketing, Lauralee has helped organizations implement digital transformation initiatives that have saved time, reduced costs and generated more revenue for our clients. She is also a passionate advocate of technology and communications and has spoken and trained in 9 different countries.
Lauralee Guthrie
Social and Digital Consultant, Blu Ivy Group
I love building processes and helping people become better together. I’m addicted to new technologies and love finding new ways of doing things that increase productivity.
It’s an exciting time with the speed of change and opportunity. Whether it’s leveraging machine learning or new communication channels, I’m passionate about testing and optimizing to make an impact.
Book Your Meeting
I love building processes and helping people become better together. I’m addicted to new technologies and love finding new ways of doing things that increase productivity.
It’s an exciting time with the speed of change and opportunity. Whether it’s leveraging machine learning or new communication channels, I’m passionate about testing and optimizing to make an impact.
I know first hand that when people feel valued and inspired to contribute, productivity goes through the roof, and teamwork and collaboration thrive.
I’ve always been passionate about working with people who are fully engaged and inspired to make a difference. You can’t help but have fun with the Blu Ivy team and what an exciting opportunity to help build great cultures.
I’m always impressed when the leadership team is open to honest feedback and really want to listen and try new ways of doing things.
Every company is so unique and I love discovering opportunities to help a company grow their employer brand. It could be as simple as using a new hashtag or as complex as rebuilding a careers site from the ground up with the technology and keyword/UX strategy to attract more talent.
With 15 years of experience in digital marketing, Lauralee has helped organizations implement digital transformation initiatives that have saved time, reduced costs and generated more revenue for our clients. She is also a passionate advocate of technology and communications and has spoken and trained in 9 different countries.
Emily Harrington
Employer Brand Consultant, Blu Ivy Group
I’ve always been a go-getter, curious, enjoying traveling to new places, meeting new people and learning new things. My 8 years experience in Human Resources, and most recently as a Senior HR Talent Consultant for the City of Toronto allowed me to pour all of these attributes into my role, focusing on building up the City’s talent.
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I’ve always been a go-getter, curious, enjoying traveling to new places, meeting new people and learning new things. My 8 years experience in Human Resources, and most recently as a Senior HR Talent Consultant for the City of Toronto allowed me to pour all of these attributes into my role, focusing on building up the City’s talent.
Creating a meaningful and memorable experience in my professional and personal life takes discipline, focus, and acute self-awareness – that also true for Employer Branding.
At Blu Ivy, I’m able to help a wide variety of organizations define, shape and activate their own employer brand, supporting clients from end-to-end. Companies that consistently attract the best talent get one thing right: Employer branding! I am so proud that I have gotten to work with some amazing companies to help them develop and launch their Employer Brands like NAV CANADA, Kiewit, Mattamy Homes, Staples, CGI and Manulife. It’s very immersive work that allows me to meet new people and take on new challenges!
Effifa Baig
Major Accounts Manager
Over the past 10 years, I have worked closely with many clients helping them achieve success in various ventures. I take great pride playing a part in their triumphs and employer branding allows be to play a bigger role in
Book Your Meeting
Over the past 10 years, I have worked closely with many clients helping them achieve success in various ventures. I take great pride playing a part in their triumphs and employer branding allows be to play a bigger role in their journey.
The last decade has taught me that what sets me apart is the lasting relationships I build with clients, and my ongoing efforts to find opportunities to provide value and insights to address their challenges. There is nothing more rewarding than making a lasting contribution to my client’s career and to the company that they are proud to be a part of!
I believe that people are the backbone of any successful organization. Great brands are great story tellers, and there are few narratives more important than that of the employees.
Effifa Baig
Major Accounts Manager
Over the past 10 years, I have worked closely with many clients helping them achieve success in various ventures. I take great pride playing a part in their triumphs and employer branding allows be to play a bigger role in
Book Your Meeting
Over the past 10 years, I have worked closely with many clients helping them achieve success in various ventures. I take great pride playing a part in their triumphs and employer branding allows be to play a bigger role in their journey.
The last decade has taught me that what sets me apart is the lasting relationships I build with clients, and my ongoing efforts to find opportunities to provide value and insights to address their challenges. There is nothing more rewarding than making a lasting contribution to my client’s career and to the company that they are proud to be a part of!
I believe that people are the backbone of any successful organization. Great brands are great story tellers, and there are few narratives more important than that of the employees.
Mary Lymberopoulos
Employer Brand Consultant, Blu Ivy Group
In my career, I’ve worked in a host of different roles. But I knew I had found my passion when I was in HR Talent Acquisition. Connecting the right candidate with an employer was a wonderful experience I had to follow. And that path let me right to Blu Ivy’s door!
Book Your Meeting
In my career, I’ve worked in a host of different roles. But I knew I had found my passion when I was in HR Talent Acquisition. Connecting the right candidate with an employer was a wonderful experience I had to follow. And that path let me right to Blu Ivy’s door!
What I love most about Employer Branding is how we share employee stories and experiences. We make sure their values are heard by their leaders. This humanizes an organization. I consider myself to be a builder and connector with a passion for learning and creativity. Perhaps that where my love of reading comes from, as a self- proclaimed history geek, I have over 3000 books at home. True story.
Stay in the know
Future-proof your employer brand with resources, articles and research from leaders in the employer branding field.
Your Merger and Acquisition Integration Plan Must Factor in Culture
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Blu Ivy’s latest financial services research shows you what employees really want!
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Read Our Reports
Employer Brand Research from Over 200 Chief Human
Resource Officers, the Latest Strategies and Employer Brand Events.
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Your Unique Plan
At Blu Ivy Group, we bring passion to every project. We build unique employer brand, talent recruitment and retention strategies.
