We Are Employer Brand Consultants &
Culture Architects
Your company has a story to tell. One like no other. At Blu Ivy our team of Employer Branding Specialists to define your employer brand and provide you with bespoke strategies to communicate and manage it.
We are employer branding, talent recruitment and culture architects.
By partnering with executives we build award-winning people practices, inspire extraordinary employee pride and engagement, and cultivate better workplaces.
Truth & Growth In All We Do
We work as partners
We do what’s best for you
We help you stay ahead of the curve
We deliver beyond expectation
Meet Your Team
Attracting, engaging and keeping great talent isn’t an art. It’s your employer brand. Your story. And how you leverage it to recruit and build your culture. We are the experience, passion and vision to get you there.
Leandra Harris
Managing Director and Co-founder of Blu Ivy
We all have that one thing in life that we were born to do, that we love to do. Working with organizations to define their unique purpose is that “thing” for me. I love helping organizations become their very best. It’s why I started Blu Ivy group back in 2012.
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We all have that one thing in life that we were born to do, that we love to do. Working with organizations to define their unique purpose is that “thing” for me. I love helping organizations become their very best. It’s why I started Blu Ivy group back in 2012.
My past role as an HR executive at a globally recognized consulting firm allowed me the opportunity to build strategy for culture, engagement, recruitment and executive development. I was also the president of one of the country’s first recruitment marketing agencies and had the opportunity to see early on, the impact that Employer Branding had on culture. I was hooked!
Working with organizations to define their unique purpose and EVP is what excites me. It’s amazing how an aligned culture can inspire people and impact the bottom line. This is why we’re so rigorous when promoting the Employer Brand—it has to be consistent. It’s true, I’m a stickler for a sound strategy.
Although I may have enjoyed being in the spotlight as a kid (I was in a McDonald’s commercial), today I prefer to work behind the scenes to help my clients build award-winning and preferred employer brands. I am extremely proud to have helped brands like Manulife, Kiewit, Best Buy, H&M, CN Rail, Loblaw, Starbucks, Wajax, and NAV Canada build some of the strongest employer brands globally.
Stacy Parker
Managing Director and Co-founder of Blu Ivy
It’a been almost a decade since I was introduced to Employer Brand strategy, from the concept founder himself – Simon Barrow. I knew that he was onto something ground breaking and that I wanted to play a big part in it!
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It’s been almost a decade since I was introduced to Employer Brand strategy, from the concept founder himself – Simon Barrow. I knew that he was onto something ground breaking and that I wanted to play a big part in it!
As a marketing and brand executive at a global consulting company I recognized early on that employer branding had the power not only to transform talent marketing, but more importantly become the catalyst for improving culture and talent experiences.
For me, employer branding is the perfect intersection of brand, culture, communications, and experience. The work we do wins us awards and that makes our team and our clients smile. What drives me though is when I see the impact on employee engagement results, turnover, reputation and recruitment results. That bottom line that makes the CEO sit up and take note is what really excites me.
Culture exists in every company either by default, or by design. As someone who loves to start and end each day with meditation, knowing that I help employers and employees manifest their vision and goals is truly the best job in the world!
Emily Charczuk
Director, Employer Brand and Culture
Over the course of my career, I have worked in recruitment, training, HR technology, talent development, and most recently employer branding, both in-house and as a consultant. While each experience has been enriching, this is where I have felt most at home. I have always had a passion for storytelling and the opportunity to craft a compelling narrative excites me.
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Over the course of my career, I have worked in recruitment, training, HR technology, talent development, and most recently, employer branding, both in-house and as a consultant. While each experience has been enriching, this is where I have felt most at home. I have always had a passion for storytelling and the opportunity to craft a compelling narrative excites me.
What I love most about employer branding is that it allows me to combine strategy with creativity. The cherry on top is that building a strong employer brand not only positively impacts a business’ bottom line, but also the employment experience of the people who work there.
Further, my experience in, and deep appreciation for, the hospitality industry has shaped my approach to my work, and particularly to client service. Each client is unique. My goal always is to act as a partner, working through challenges together, and providing thoughtful and customized solutions. Every company has a culture and when you attract talented people that are aligned to yours, great things happen.
Mike Hoffmann
Director of Growth and Innovation
As a change management advocate, Mike is passionate about designing and implementing high performing environments for the Future of Work. He believes in developing strategies that align business goals with purpose and empowering people to deliver exponential productivity. To do this he creates collaboration across organizational structures and facilitates alignment between leaders.
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As a change management advocate, Mike is passionate about designing and implementing high performing environments for the Future of Work. He believes in developing strategies that align business goals with purpose and empowering people to deliver exponential productivity. To do this he creates collaboration across organizational structures and facilitates alignment between leaders.
Known for his positivity, empathy, and thoughtful problem solving, Mike has worked with some of the most iconic brands in North America, including; Bud Light, Nike, American Express, Air Canada, CIBC Mellon, The Co-operators, Air Miles, Rogers, and McCain.
Mike leads the thinking on growth and opportunity areas for Blu Ivy clients, constantly on the lookout for the leading edge of the Employee Experience, he brings an infectious energy to pursuit of a better work day for everyone.
Nicole Fernandes
Director, Employer Brand & Culture | DEI Practice
I have always been fascinated by motivation, drive, and authenticity, and how harnessing those things can help people and businesses achieve success. That fascination led me to pursue a degree in Psychology and a career in Human Resources and Engagement, where I’ve loved helping people and businesses be their best.
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I have always been fascinated by motivation, drive, and authenticity, and how harnessing those things can help people and businesses achieve success. That fascination led me to pursue a degree in Psychology and a career in Human Resources and Engagement, where I’ve loved helping people and businesses be their best.
Over the past 10 years, I have led HR and transformation initiatives for companies in technology, retail, supply chain, call center and professional services, to name a few, ranging from startups to global brands. I’ve been able to take that experience and passion for driving employee engagement, cultivating high-performance cultures and uncovering compelling employer brand stories, and apply it on a daily basis here at Blu Ivy. Every day I work closely with my clients, supporting them from end-to-end, and I love being able to help them and a wide variety of organizations uncover, shape and share their authentic employer brand stories.
What I’ve learned throughout my career and here at Blu Ivy is that no matter the industry, geography or size of a company, if you want to create a successful employer brand and magnetic workplace culture, you need to have awareness, authenticity, alignment, focus, and discipline. I’ve also found that those things are critical for personal success too, so when I’m not applying my focus and discipline to help you create a winning employer brand, you can find me putting it to use at the gym, on my piano, or (occasionally) while online shopping.
Michael Willson
Creative Director
I have always had a love for the creative process.
From bricks + mortar to bytes, banners and beyond with over +20 years’ experience, I have always been passionate about pioneering change, with a perspective for the digital world, balanced by experiences in the real one.
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From bricks + mortar, to bytes, banners and beyond, Michael is a highly motivated media neutral creative director/strategist with over +20 years’ experience pioneering change, with a perspective for the digital world, balanced by experiences in the real one.
Michael has worked in various roles as vp, cd, acd, design director and CMO in Toronto, New York, London, Paris, Mexico, Montreal, LA and Portland for many of the top traditional and digital agencies in the world. Agencies include Saatchi & Saatchi, Blast, Dashboard, Blammo, Euro RSCG and Havas to name a few. Along the way, Michael’s creative vision has landed him many local and international awards while working in a multitude of traditional and non-traditional advertising mediums.
Michael has worked his creative magic on companies like Land Rover, Nestlé, United Arab Emirates, McDonald’s, Lexus and Vice. He works with a team of artists, writers, designers and data scientists. Michael has recently been instrumental in seven successful start-up acquisitions as CMO, Cultural Engineer and Co-Founder Advisor of eQuoshift.com
Designer, typographer, musician and urban archeologist, Michael has a rare combination of street-cred, humor and professionalism which has made him one of the most respected creatives in Toronto today and one of the few that truly gets the traditional, digital and technological landscape.
Lauralee Guthrie
Social and Digital Consultant
I love building processes and helping people become better together. I’m addicted to new technologies and love finding new ways of doing things that increase productivity.
It’s an exciting time with the speed of change and opportunity. Whether it’s leveraging machine learning or new communication channels, I’m passionate about testing and optimizing to make an impact.
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I love building processes and helping people become better together. I’m addicted to new technologies and love finding new ways of doing things that increase productivity.
It’s an exciting time with the speed of change and opportunity. Whether it’s leveraging machine learning or new communication channels, I’m passionate about testing and optimizing to make an impact.
I know first hand that when people feel valued and inspired to contribute, productivity goes through the roof, and teamwork and collaboration thrive.
I’ve always been passionate about working with people who are fully engaged and inspired to make a difference. You can’t help but have fun with the Blu Ivy team and what an exciting opportunity to help build great cultures.
I’m always impressed when the leadership team is open to honest feedback and really want to listen and try new ways of doing things.
Every company is so unique and I love discovering opportunities to help a company grow their employer brand. It could be as simple as using a new hashtag or as complex as rebuilding a careers site from the ground up with the technology and keyword/UX strategy to attract more talent.
With 15 years of experience in digital marketing, Lauralee has helped organizations implement digital transformation initiatives that have saved time, reduced costs and generated more revenue for our clients. She is also a passionate advocate of technology and communications and has spoken and trained in 9 different countries.
Stay in the know
Future-proof your employer brand with resources, articles and research from leaders in the employer branding field.
Why Marketing Your Employer Brand is Important
Leaders that are invested in building a strong employer brand and employee value proposition for their organizations are taking steps in the right direction. It’s
A Service Mindset is Essential To A Branded Interview Process
Without question, we are in an unprecedented time when it comes to the pressure leaders face with recruiting top talent. The interview process can be
Recognition and Rewards Programs Are Essential to the Employer Brand
In a climate where attracting, engaging, and retaining talent is constantly top of mind, many companies are looking to revamp and refresh their employer brand
Read Our Reports
Employer Brand Research from Over 200 Chief Human Resource Officers, the Latest Strategies and Employer Brand Events.
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At Blu Ivy Group, we bring passion to every project. We build unique employer brands, talent recruitment and retention strategies.
We will not share or sell your personal information. We hate spam and keep your personal information safe and you can opt out at anytime.
