Career websites are cited as one of the most frequent undertaking of organizations actively working to improve their employer brand. What kind of impression does your organization’s career website leave with candidates?

If you would like to make some changes to your career site but don’t have the time or resources for a complete website overhaul right now, here are a few quick tricks you can easily incorporate into your existing site to engage with candidates and showcase your brand.

Two Way Conversation – Candidates often have questions they’d love to ask before formally applying for a position. Extend an invitation to chat! Enabling Q&A is an amazing way to engage with prospective employees. Informal communication will develop relationships with external talent and can create a pipeline of great people you’d like to hire when the time is right.

Brand Snapshots – Adding visuals of real people who work for you, recent company events, celebrations, and even photos of regular daily life within your organization will garner more immediate attention than the most well-crafted paragraph on your careers site. A candid photo tells a great story and helps create emotional connection. Start taking pictures!

The Real Deal – It’s important to provide proof points on some of the key factors that shape your brand. If you are proud of your CSR initiatives, the way you onboard, or your recognition programs highlight these strengths on your careers site. Give prospects a taste of the initiatives and programs that build pride amongst your employees.

Your careers site is one of the simplest ways to elevate your brand. Small changes can improve the overall perception of your organization and help attract the right people to compliment your workplace culture.