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    Author: 247labs

    Blu Ivy Team

    Meet the Blu Ivy Team

    July 28, 2014

    The Blu Ivy Group advisors are a unique blend of global human resources, recruitment, communications, marketing, and corporate leadership experts who are passionate about building

    Read More »

    Is your company recognition program driving performance?

    July 25, 2014

    Is your recognition program doing any heavy lifting for your organization these days? Earning its keep by driving key behaviours and reinforcing corporate culture? Chances

    Read More »

    What an EVP is – and isn’t (Hint – we’re not talking about an executive job title)

    July 24, 2014

    What your EVP is… When we’re talking about Employer Branding – your EVP – is usually your organization’s Employee Value Proposition, not your Executive Vice

    Read More »

    5 Reasons Why HR Should Want to Own Employer Branding

    July 18, 2014

    Did we tell you that Employer Branding is not just an HR initiative? Point of fact, Employer Branding is more than an HR-initiative – it’s

    Read More »
    Employer Branding

    The State of Employer Branding in Canada

    July 17, 2014

    Employer branding has been receiving plenty of attention from HR and C suite leaders in recent years, however many organisations have yet to develop and

    Read More »

    Don’t Let Your Fear Decide Your Fate

    July 17, 2014

    The verdict on employer branding is in and it’s undeniable – brand matters. It is well documented that top employer brands significantly outperform their competitors

    Read More »

    Quick Tip – Establishing Meaningful Employer Branding Metrics

    July 11, 2014

    Measuring the effectiveness of your employer branding program is a calculation unique to each organization. Presuming that your objectives for employer branding are tied directly

    Read More »

    In Search of Brand Advocates? They May Not Be Who You Think They Are.

    July 3, 2014

    Identifying your brand advocates may seem like a pretty straightforward process – look for the most enthusiastic and positive employees who enjoy talking about your

    Read More »

    What Does Your Organization Care About?

    June 27, 2014

    There has been plenty written about the importance of meaningful work over the last few years, as the corporate world attempts to harness the collective

    Read More »

    Are Your Leaders Aligned with your Employer Brand?

    June 26, 2014

    The employee experience is often defined by their manager; more than by any other factor in an organization.  This ripple effect means that a highly

    Read More »
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