This year, there is a resurgence in the volume of companies who are making visits to campuses across the country a key part of their talent attraction strategy. To stand out from the crowd and connect with early talent, it’s crucial to have a strong employer brand that resonates with this target demographic’s career aspirations and personal values. Today we explore the essential assets your campus recruitment team should have in your arsenal to ensure you showcase your dynamic and inclusive culture and achieve remarkable results with this year’s campus recruitment strategy.
Today’s students seek more than just a job. When attending the URx Conference back in 2022, this message became very clear. Students crave an employer who will align with their personal values and offer plenty of growth opportunities. They also expect to make a personal impact and have job security. To meet early talent expectations, employers are revamping campus recruitment materials and creating immersive experiences.
Brand Your Campus Recruitment Experience
Times are moving quickly! Who your company was just 3 years ago, is unlikely to be who you are now. To make a memorable impression on early talent, transform your recruitment materials into vibrant spaces that reflect your current culture. Update career booths, pull-up panels, candidate brochures, job descriptions, and other assets to capture the essence of who you are now and present it in a relevant way.
Craft an Engaging Campus Recruitment Story
When it comes to campus recruitment, there’s one powerful tool that can make all the difference: storytelling. And at the heart of that storytelling lies the importance of consistent employer brand messaging. Trust us, it’s a game-changer. Why? Well, today’s early career candidates value authenticity and transparency. They’re on the lookout for organizations that not only share their values but also offer a purpose-driven work environment. By keeping your messaging consistent across all channels, you’ll boost recognition and leave a lasting impression on students, making your brand stand out in a sea of competitors.
Design Emotionally Inviting Visual Displays
When it comes to campus recruitment, the visual experience of your brand holds tremendous power. Studies show that visuals have a significant impact on emotional connections and preferences. In fact, according to a study by MDG Advertising, an astounding 94% of first impressions are related to design elements. By adopting a fresh and modern approach to your visual campus recruitment assets and ensuring consistency in persona-focused communications, you can create a positive candidate experience that truly resonates. Immersing candidates in a visually appealing and cohesive brand presence allows them to emotionally connect and envision themselves within your organization. It sparks their imagination and helps them visualize the role they could play, fostering a deeper connection and enhancing their preference for your brand.
Take the time to audit and validate your talent communications and ensure that you show up on campus this fall as a preferred employer brand. If you don’t have the internal creative and copy resources, and need expert storytelling and brand visuals, team up with a trusted partner like Blu Ivy Group, to provide art direction and elevated campus persona messaging. With our help, you can refresh and elevate your employer brand in just a few weeks.
Here is a list of the campus employer brand assets you will want at the ready to deliver a winning experience:
Captivating Career Booth:
At campus events, where competition is abundant, having an inviting visual experience at your career booth is key. What makes a career booth visually inviting to early talent? It’s a combination of factors that come together to create a magnetic effect on potential candidates. From vibrant colors and eye-catching displays to interactive elements and engaging visuals, a visually appealing booth captivates and draws students to find out more. By creating an atmosphere of excitement and curiosity, you can leave a lasting positive impression of your dynamic and inclusive employer brand.
Student Brochures:
Well-designed and informative brochures help students get a better understanding of how your organization will enable them to thrive in their career and in life. Brochures that include FAQs about your organization and culture, enable students to understand your programs, and benefits, and make a persuasive case for them to consider your organization as a preferred employer. Other ways to standout and increase engagement are to utilize the power of the QR Code. Brochures can only touch on so much. Using QR codes to direct students to testimonial videos, virtual office tours, and interactive checklists can help you create an interactive experience that will be memorable.
Branded Job Postings:
Branded job postings, with attention-grabbing visuals and compelling taglines, will make your organization stand out by highlighting immediate part-time opportunities, or most hired entry-level fulltime opportunities. This will provide students a clear picture of the type of work they will be able to do immediately and entice top talent to apply and be part of an exciting and fulfilling career journey.
Informative Co-op and Internship Flyers:
Flyers providing detailed information about co-op and intern programs, including program highlights, benefits, and success stories play a crucial role in helping students understand the valuable experiences and growth opportunities available to them. Informative and visually appealing flyers enhance your organization’s credibility and increase interest and early applications.
Impactful Videos:
Videos featuring early career brand ambassadors sharing their experiences create an emotional connection with potential candidates. They provide authentic insights into your organization’s work environment, mentorship programs, and career development opportunities. These videos help candidates envision themselves as part of the organization and create a sense of belonging and excitement. Reminder not to sleep on short-form videos! With Gen Z, less is more!
Engaging Social Media Content and Banners:
To ensure your target audience knows that you will be coming to campus, promoting your appearance on the right social media platforms is a powerful way to reach and engage with students. Engaging content and banners can promote the days and times your organization will be present on campus; target the students you are looking to connect with and highlight the benefits of them coming to see you. This content generates excitement, increases awareness, and encourages interaction, ensuring that your organization gets the volume of students out to meet you, and that your employer brand remains top-of-mind. Finally, keep up to date with what platforms and apps are currently popular with the population you are hoping to attract so that your efforts have the most impact.
Powerful Campus Recruitment Presentations:
PowerPoints and playbooks enable your campus recruitment team to deliver a consistent and compelling message when talking to target classes. They provide a framework to convey the organization’s value proposition, showcase success stories, and highlight career growth opportunities in a very personal and well framed outline. This consistency in messaging will ensure that all team members are aligned and delivering a persuasive culture story and a cohesive recruitment experience.
Gear Up for Campus Recruitment Success with Blu Ivy Group’s “Campus Employer Brand in A Box” Package
We get it – achieving your lofty campus recruitment goals can feel like a monumental task. But fear not, because the team at Blu Ivy Group has your back!
With “Campus Employer Brand in A Box,” you’ll have all the tools you need to shine. From visually stunning materials that make you stand out from the competition to meticulously crafted messaging that resonates with early talent, our package has it all. And the best part? It’s a cost-effective and agile solution that ensures you show up with visuals and messaging that truly enhance your organization’s employer brand.
Get ready to position yourself as the top choice for early talent. It’s time to make an unforgettable impact and take your campus recruitment game to new heights. Make this recruitment season your most successful one yet!
Find out more about how we can help you have a winning Campus Recruitment Strategy this year.
Blog Contributors:
Tai Neumin
Employer Brand and Culture Specialist
Blu Ivy Group Inc.
Stacy Parker
Co-Founder and Managing Director
Blu Ivy Group Inc.
About Us
Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands, and high-performance cultures.
Connect with us today and let us help you transform your organization into a workplace that inspires your employees, leaders, customers and shareholders.
Contact: sparker@bluivygroup.com
Visit: bluivygroup.com
