As a global leader and pioneer in Employer Branding, Blu Ivy Group has been helping hundreds of clients from around the world over the past decade. Our deep understanding of the employer branding industry, coupled with our innovative and tailored approach, has helped us establish ourselves as a go-to employer brand and culture resource for both large and small businesses.
Today, we are excited to share our refreshed brand look-and-feel that aligns with our human- centred approach to employer branding. Blu Ivy was founded by a CHRO and a Marketing Leader with a vision of creating a simpler way to bridge the gap between people, performance, and profit; this collaboration gave birth to our Human-Centred Employer Branding approach.
We believe that in today’s ever-changing world of work, candidates are looking for more than just a paycheck or a job title. They want to work in an environment that allows them to feel engaged, contribute towards collaborative goals, and see their values reflected in the business.
Our proprietary Human-Centred Employer Branding methodology focuses on Employee Value Proposition (EVP) led engagement, culture and branding activities that align with what talent want. We help organizations authentically walk their talk by creating internal & external brand activation strategies and tactics that strike a balance between people, performance, profit and pride.
Today’s most successful organizations are those that not only value their employees but also invest in creating an internally branded culture that fosters productivity, collaboration, and meaningful contributions. At Blu Ivy Group, we help our clients create high-performing employer brands that attract top talent and inspire current employees to make meaningful contributions to the business — and we don’t take that task lightly. We know that by co-creating a world of human-centred cultures, we can inspire positive change in the workplace and enable talent to thrive.
Our refreshed branding brings our unique Blu Thread Approach to life and provides a new visual connection to how we co-create Employer Brand strategies with our clients and activate them across the entire employee lifecycle. This approach allows us to design a brand system that is aspirational, authentic, engaging and representative of their organization’s values and culture. Our Blu Thread approach focuses heavily on helping leaders bring sustainable change into their organizations by aligning recruitment marketing, internal communications and people programs to what matters most to your talent. We do it in a way that creates consistent and measurable results, elevates reputation, and bridges gaps that may exist between departments, divisions, or even global entities.
We delve deep with the organizations that we partner with to uncover what it is at the core of their culture DNA, and to garner a clear picture of what inspires employee performance, drives profitability, and engagement today. Using these insights, we then build an EVP and Human-Centered Employer Brand framework so that our clients have a roadmap that enables them to deliver more consistently engaging and inspiring experiences. Leadership teams become more impactful, company pride elevates, and our clients consistently measure improvements with brand reputation, loyalty, and preference as a place to work.
We are proud to have collaborated with organizations across various industries and geographies, providing them with the tools, insights, and playbooks to empower their existing employees and attract new candidates. Our global experience has given us a unique perspective on what works and how to create Human Centred Employer Branding in any environment.
We’re excited to continue revolutionizing the employer branding space as we co-create a world of human-centred cultures. So, whether you’re a small start-up or a large corporation, join us in the pursuit of inspiring positive change in the workplace.
Let’s work together to create an employer brand and culture that stands out and places people at the center of everything.
About Us
Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands, and high-performance cultures.
Connect with us today and let us help you transform your organization into a workplace that inspires your employees, leaders, customers and shareholders.
Contact: sparker@bluivygroup.com
Visit: bluivygroup.com
