Employer Brand Strategy, Research & Consulting
Our approach to building a compelling and impactful Employer Brand strategy is about far more than your employee value proposition copy and headlines.
Your organization will receive a comprehensive employer brand architecture, that integrates with your culture, DEIB objectives, brand, and overall vision.
We will provide internal and external activation and management plans to elevate employee pride, improve company reputation, and amplify market preference as an employer of choice.
Awards & Recognition
RAD Award
Canadian HR Awards
Top 100 Branding Blogs
What is included in an Employer Brand Strategy:
A deep understanding of how the EVP is experienced at each level in the organization
Segmented messaging for target talent demographics and regions
Talent personas to guide management and recruitment marketing efforts
A library of employee and leadership generated stories for internal and external communications
Accurately branded and SEO/SEM optimized job postings
Activation plans
Campus/recruitment event and activation experience recommendations
Let's Connect
At Blu Ivy Group, we bring passion to every project. We build unique employer brands, talent recruitment and retention strategies.
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