Welcome back to our exploration into the transformative realm of employer branding analytics. In our last blog, we explored the challenges faced by CHROs in HR analytics, the importance of real-time metrics, and the evolving landscape of employee expectations.

We’ve been in the trenches and over the past 18-months where we’ve worked with some of the brightest minds in analytics, development, and employer brand insights. Today I’m excited to introduce Blu Ivy’s Employer Brand & Culture Index (EBCI), a solution that redefines how we measure employer brand strength.

What is the EBCI:

The Employer Brand & Culture Index is the employer brand’s real time, comprehensive and prescriptive dashboard. Designed for the leader’s lens, the EBCI allows you to track your employer brand & culture impact and elevate your strategic decision-making using real-time analytics.

Why we created the EBCI:

We created the EBCI after years of working with clients from over 200 companies around the world and hearing their need to quantify and track the impact of their employer brand. Our clients understand that their employer brand is a framework designed to impact and drive profitable growth for their business. The challenge that many of our clients and other organizations face is gathering, analyzing, and using the many employer brand metrics to drive measurable impact for their business.

To help, we’ve created our EBCI dashboard, underpinned with sophisticated analytics, that brings together the many different Employer Brand metrics and KPI’s to guide you in answering strategic business questions that will drive real impact for your business. ​

• Evaluate the overall impact of your employer brand​
• Track shifting internal culture and employee experience trends
• Benchmark your standing against competitors​
• Spot trends within the talent market​
• Identify and address potential reputation risks​
• Optimize resource allocation, budgets, messaging, and channels​​

No more need for guesswork or wasted time assembling disparate metrics. Now, you can comprehensively measure your employer brand, securing a competitive edge and dynamically shaping and evolving your workplace culture while fostering continuous improvements in your talent attraction strategies.

What EBCI Measures:

EBCI measures four key areas of your employer brand: Awareness, Experience, Loyalty, and Perceptions, providing a comprehensive understanding that goes beyond traditional metrics.

Awareness:

• Target Talent Awareness: Does your target talent recognize you as an employer?
• Top-of-Mind Organizations: Which organizations are top of mind for your potential employees?

Perceptions:

• Employer Impressions: What impressions does your target talent have of you as an employer?
• Competitor Comparison: How do these impressions compare to your competitors?

Experience:

• Employee Sentiment: What are your employees saying about their experience within the organization?
• Trend Analysis: How is the employee experience trending over time?
• How is sentiment aligned to the EVP?

Loyalty:

• Employee Loyalty: How loyal are your employees to your organization?
• Recommendation Likelihood: How likely are they to recommend your organization as a great place to work?

This comprehensive approach ensures a thorough examination of your employer brand, facilitating informed decision-making and proactive brand management.

Empowering HR Analytics with EBCI:

Blu Ivy’s EBCI is not just a tool; it’s a strategic ally empowering organizations to navigate the complex terrain of employer branding. With features providing a real-time compass for decision-making and nuanced metrics for understanding employer brand strength, EBCI is a game-changer for CHROs and C-Suite teams.

Ready to transform your approach to employer branding analytics? Reach out to Blu Ivy to explore how EBCI can create a measurable impact on your organization’s success.

Stay tuned for more insights and strategies that not only make sense but leave a lasting impact on your organization. Together, let’s continue shaping the future of HR analytics and employer brand success—one data-driven decision at a time.

Blog Contributor:

Leandra Harris
Co-Founder & Managing Director

About Us

Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performance cultures.

Connect with us today and let us help you transform your organization into a workplace that inspires your employees, leaders, customers, and shareholders.

Contact: sparker@bluivygroup.com
Visit: bluivygroup.com