Are you ready to elevate your organization’s talent acquisition and retention strategies? Discover how Sunnybrook Health Sciences Centre is leading the charge in employer branding and HR innovation. In our latest podcast episode, Kristen Winter, Sunnybrook’s EVP Programs, People & Leadership, unveils the secrets to their successful approach. Learn from the best and transform your healthcare recruitment today.
Key Takeaways:
- The Importance of Employer Brand Media in Recruitment and Retention
- Holistic Recruitment Strategies in Healthcare
- The Role of Leadership and Active Listening
- Strategic Media Partnerships and Cross Org Collaboration
- Resilience and Adaptability in the Healthcare Sector
Listen to S01E06 – How Recruitment Marketing Helps Our Healthcare Shortages with Sunnybrook Health Sciences Centre
In the realm of healthcare, the stakes are high, and the need for exceptional talent is critical. On our latest podcast episode, Greg Whitfield, Blu Ivy’s Senior Director of Media and Stacy Parker, Blu Ivy Co-Founder & Managing Director had the privilege of speaking with Kristen Winter, Executive Vice President at Sunnybrook Health Sciences Center in Toronto, a beacon of healthcare excellence and innovation. This conversation is not just a peek behind the curtain; it’s a masterclass in employer branding and its profound impact on recruitment and retention.
Sunnybrook isn’t just any healthcare institution; it’s a place where groundbreaking research meets compassionate patient care, and where the largest trauma centre in Canada operates. Kristen Winter, with her extensive background in both public and private sectors, shares how Sunnybrook’s employer brand strategy and employee value proposition are driving measurable business impact by elevating the employee experience and integrating diversity, equity, and inclusion initiatives.
The episode delves into the heart of what makes Sunnybrook’s culture so unique. It’s a culture steeped in humility, recognition, and validation, where employees are referred to as ‘Sunnybrookers’ – a testament to their sense of belonging and pride. Kristen highlights the critical role leaders play in this ecosystem, reminding us that people may come for jobs, but they stay (or leave) because of leadership.
But how did Sunnybrook navigate the turbulent waters post-pandemic? Kristen reveals the innovative recruitment marketing tactics employed, from storytelling in national newspapers to leveraging social media platforms in ways that resonate with their target audience. It’s a strategy that not only filled immediate staffing needs but also built a sustainable pipeline of talent for the future.
Kristen’s advice to HR leaders considering employer branding is unequivocal: do it. Invest in your organization, invest in your people, and don’t forget to listen actively to their needs. It’s about more than filling positions; it’s about creating an environment where employees can thrive and feel proud to be a part of the organization’s journey.
As we look to the future, the challenges and opportunities in healthcare are many, but with leaders like Kristen Winter at the helm, organizations like Sunnybrook are well-equipped to navigate them. This episode is a must-listen for anyone passionate about organizational excellence, whether you’re knee-deep in HR, leading a healthcare institution, or simply interested in the transformative power of employer branding.
So, if you’re ready to be inspired and gain insights that could revolutionize your approach to HR and leadership in healthcare, tune in to our latest episode. It’s more than just a conversation; it’s a blueprint for success in the ever-evolving landscape of healthcare talent management.
Chapters:
(02:57) Healthcare industry has gone through a lot of change recently
(03:31) Kristen Winter’s WHY
(09:23) Sunnybrook has really risen above in terms of culture
(12:25) Sunnybrook Health need to amplify recruiting during the pandemic
(15:46) Blu Ivy used social media to target healthcare recruitment audience
(17:59) Employer branding is vital for attraction AND retention
(23:16) One of the biggest constraints around recruiting and retaining top talent is budget
(30:54) Biggest challenges and opportunities in healthcare
(34:23) Helping companies develop value propositions for their frontline talent
(43:06) Learn more about Sunnybrook careers
✍️ Episode References
Careers @ Sunnybrook Health Sciences Centre: https://sunnybrook.ca/content/?page=why-choose-sunnybrook-career-opportunities
Episode Contacts:
Kristen Winter: https://www.linkedin.com/in/kristen-winter-ba-chre-mais-08ab293/
Stacy Parker: https://www.linkedin.com/in/stacyrparker/
Greg Whitfield: https://www.linkedin.com/in/greg-whitfield/
Blog Contributor:
James Powell
Vice President Client Strategy & Creative
Blu Ivy Group
About Us
Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performance cultures.
Connect with us today and let us help you transform your organization into a workplace that inspires your employees, leaders, customers, and shareholders.
Contact: sparker@bluivygroup.com
Visit: bluivygroup.com
