Skip to content
  • About Us
  • Services
    • EVP Development & Research​
    • Employer Brand Strategy, Research and Consulting​
    • Organizational Culture Consulting
    • Employer Brand Creative Activation
    • Recruitment Marketing
    • Employer Brand & Culture Index
  • Our Work
  • Our Thinking
    • Blog
    • CHRO White Paper
    • Healthcare White Paper
    • Tech Talent White Paper
    • DEI White Paper
    • Research and Reports
  • About Us
  • Services
    • EVP Development & Research​
    • Employer Brand Strategy, Research and Consulting​
    • Organizational Culture Consulting
    • Employer Brand Creative Activation
    • Recruitment Marketing
    • Employer Brand & Culture Index
  • Our Work
  • Our Thinking
    • Blog
    • CHRO White Paper
    • Healthcare White Paper
    • Tech Talent White Paper
    • DEI White Paper
    • Research and Reports
  • Careers
  • Contact Us
  • Careers
  • Contact Us
  • About Us
  • Services
    • EVP Development & Research​
    • Employer Brand Strategy, Research and Consulting
    • Organizational Culture Consulting
    • Employer Brand Creative Activation
    • Recruitment Marketing
    • Employer Brand & Culture Index
  • Our Work
  • Our Thinking
    • Blog
    • CHRO White Paper
    • Healthcare White Paper
    • Tech Talent White Paper
    • DEI White Paper Landing Page
    • Research and Reports
  • Careers
  • Contact Us
  • About Us
  • Services
    • EVP Development & Research​
    • Employer Brand Strategy, Research and Consulting
    • Organizational Culture Consulting
    • Employer Brand Creative Activation
    • Recruitment Marketing
    • Employer Brand & Culture Index
  • Our Work
  • Our Thinking
    • Blog
    • CHRO White Paper
    • Healthcare White Paper
    • Tech Talent White Paper
    • DEI White Paper Landing Page
    • Research and Reports
  • Careers
  • Contact Us
  • About Us
  • Article Detail
  • Beer Store Case Study
  • Blog & Resources
  • Blu Ivy Group: Employer Branding Agency
  • Careers
  • CHRO White Paper
  • Contact List
  • Contact Us
  • Dashboard Logos
  • DEI White Paper Landing Page
  • EBEP Certification
  • Employer Brand & Culture Index (EBCI)
  • Employer Brand & Recruitment Marketing Creative Services
  • Employer Branding Services
    • Employer Brand and Culture Index
    • Employer Brand Creative Services
    • Employer Brand Strategy, Research and Consulting​
    • EVP Development & Research​
    • Organizational Culture Solutions
    • Recruitment Marketing Agency – Revised
  • Financial Services Employer Branding Research
  • Form Test – Contact Condensed
  • Form Test – Contact Full
  • Form Test – EBEP Certification New
  • Form Test – Join our team
  • Form Test – Report Signup New
  • Form Test – Tech Talent Revolution
  • Form Test – Together is Better
  • H&M Case Study
  • Healthcare White Paper
  • Old Blu Ivy Home
  • Our Work
  • Privacy Policy
  • Programmatic & Paid Media Recruitment Solutions
  • Tech Talent White Paper
  • Research
  • Branding & Engagement
  • Mergers and Acquisitions
  • Digital and Social Media
  • Research and Reports
    • Employer Branding Quiz
  • Talent Attraction
  • Communications
  • Services Icon Section
  • Image Credits
  • About Us
  • Article Detail
  • Beer Store Case Study
  • Blog & Resources
  • Blu Ivy Group: Employer Branding Agency
  • Careers
  • CHRO White Paper
  • Contact List
  • Contact Us
  • Dashboard Logos
  • DEI White Paper Landing Page
  • EBEP Certification
  • Employer Brand & Culture Index (EBCI)
  • Employer Brand & Recruitment Marketing Creative Services
  • Employer Branding Services
    • Employer Brand and Culture Index
    • Employer Brand Creative Services
    • Employer Brand Strategy, Research and Consulting​
    • EVP Development & Research​
    • Organizational Culture Solutions
    • Recruitment Marketing Agency – Revised
  • Financial Services Employer Branding Research
  • Form Test – Contact Condensed
  • Form Test – Contact Full
  • Form Test – EBEP Certification New
  • Form Test – Join our team
  • Form Test – Report Signup New
  • Form Test – Tech Talent Revolution
  • Form Test – Together is Better
  • H&M Case Study
  • Healthcare White Paper
  • Old Blu Ivy Home
  • Our Work
  • Privacy Policy
  • Programmatic & Paid Media Recruitment Solutions
  • Tech Talent White Paper
  • Research
  • Branding & Engagement
  • Mergers and Acquisitions
  • Digital and Social Media
  • Research and Reports
    • Employer Branding Quiz
  • Talent Attraction
  • Communications
  • Services Icon Section
  • Image Credits
  • Communicating your Employer Brand — External Launch Checklist

    Categories

    • Blu Thread Conversations
    • Culture
    • DEIB
    • Diversity Value Proposition
    • Employee Value Proposition (EVP)
    • Employer Branding
    • evp
    • HR & Employer Brand Conferences
    • HR and Marketing
    • HR Consulting
    • Management Consulting
    • Recruitment

    Follow Us

    • Opens in a new tab
    • Opens in a new tab
    • Opens in a new tab

      CommunicationLast week we spent some time talking about the importance of a coordinated internal Employer Branding launch. Once you’ve launched your brand internally, it’s time to go public! Here are some ways to ensure your external launch is a success.

       

      Develop an Employer Brand Content Calendar for the next 2 to 3 months.

       

      A brand community is not really like the Field of Dreams. Just because you build it, doesn’t mean they’ll come. You will need some time to build any momentum around your brand. The 60-90 day content calendar with different campaigns, topics for articles, and focus-areas will need to be ready to go for your launch.

       

      Review with Marketing and IT

       

      Coordinating the Employer Branding Launch has a lot of moving pieces – make sure you have all the players involved. Your marketing team will help to ensure there are no conflicts between the company’s brand image and the employer brand image. Your IT team will help you ensure that planned increases in the amount of interactive content, or links to outside platforms will have technical support.

       

      Job Descriptions Revised

       

      A job description can be a potential candidates’ first introduction to your Company – so you want them to help you attract the right candidates. The description should include not only a preview of the role, but also some insight into what the EVP could mean for anyone stepping into that role. Have the descriptions include information about your company mission, vision, and goals – and have them ready to launch day one.

       

      Ensure any Careers pages on your website are updated with engaging content; highly visual, interactive opportunities, resources and links.

       

      Your Company’s Careers pages offer an opportunity to speak directly to a “warm” audience. Potential candidates who are already interested in looking at what your organization has to offer are yours to lose. Create dynamic, visually appealing content that will give these individuals a reason to come back to your pages. Include employee testimonials or take a page from Adidas’ book and invest in a great video that shows people what it “feels like” to work with you. Put a spot-light on a different key job in your company each month, with employee interviews. Tell company success stories that showcase the EVP and corporate values in action. Give potential candidates a way to interact with you to ask questions or share comments.

       

      Ensure LinkedIn Home (or Careers) page are updated with links, testimonials, and videos
      Potential candidates who do not already know of you are just as likely to find you through a Linked In company profile. These pages can really increase your audience reach and be an extension of your own websites. Your Employer Brand messaging should be consistent from your website through your LinkedIn pages.

       

      Spend some time ensuring your Linked In pages have compelling images that help you draw people in. Use some of the same interactive techniques you are using on your company’s Careers website to have a consistent feel on your Linked In pages – cross promote your own website or other online forums your company participates in with links and shared content. For more resources on how to leverage the tool, see the LinkedIn resource for Company Page managers.

       

      Consistent Content – Update All the Statuses Across Platforms you are using (i.e. Glassdoor, Twitter etc.) –

       

      When planning your launch, have an inventory of all the different communication channels or social media outlets your company has used in the past. Remove outdated materials that may be posted – nothing can ruin a launch like broken links and old information.

       

      You may want to consider targeting your messages to suit the channel – the individuals who get information through Facebook or Twitter status updates, may be less likely to log into a conference call or read a newsletter. Keep the content on each platform dynamic, current and consistent with your employer brand. If the idea of tracking multiple social media platforms is daunting, there are tools out there that can help you monitor all your different social media feeds.

       

      Have your Brand Ambassadors trained and ready to go!

       

      Employees who are passionate about your EVP and your brand message can be powerful advocates, especially when you take the time to train them on how your company wants to engage.

       

      Prior to the external launch, be sure that your leadership team is communicating frequently, across multiple channels with employees. Encourage your employees to use social media. Provide training on all the different platforms so people feel comfortable using the tools and help them by giving them lots of content that they can share with their networks. Be very transparent about what your employees can share publicly and what needs to stay internal. Your brand ambassadors will respect the trust that you have shown to them.

       

      Complete a Quick Review & Resolve any Reputation Management issues

       

      Reputation management is the practice of monitoring the reputation of an individual or brand, addressing contents which are damaging to it, and using customer feedback solutions to get feedback or early warning signals to reputation problems. This is an opportunity to address issues, rather than hide from them.

       

      Listen in to the conversations about your company or your EVP. Allow employees or your community members to post questions and see the answers in a public forum. Don’t be afraid of someone’s negative feedback. It provides a chance for your Company to look into the situation and resolve it. Use the chance to clarify any misconceptions about your EVP or your employer brand. Answer the questions you didn’t even realize were out there to build even more brand loyalty.

      • 247labs
      • June 5, 2014
      PrevWant to Attract the Best Talent?
      Welcome to our newest team memberNext
      Like this article? Please share it!
      Facebook Linkedin Twitter

      Let's Connect

      At Blu Ivy Group, we bring passion to every project. We build unique employer brands, talent recruitment and retention strategies.

      Consent
      This field is hidden when viewing the form
      This field is for validation purposes and should be left unchanged.

      We will not share or sell your personal information. We hate spam and keep your personal information safe and you can opt out at anytime.

      Privacy Policy
      • Company
      • Blog & Resources
      • Services
      • Careers
      • Company
      • Blog & Resources
      • Services
      • Careers
      • Contact Us
      • Work
      • Client Login
      • Contact Us
      • Work
      • Client Login
      • About Us
      • Services
        • EVP Development & Research​
        • Employer Brand Strategy, Research and Consulting
        • Organizational Culture Consulting
        • Employer Brand Creative Activation
        • Recruitment Marketing
        • Employer Brand & Culture Index
      • Our Work
      • Our Thinking
        • Blog
        • CHRO White Paper
        • Healthcare White Paper
        • Tech Talent White Paper
        • DEI White Paper Landing Page
        • Research and Reports
      • Careers
      • Contact Us
      • About Us
      • Services
        • EVP Development & Research​
        • Employer Brand Strategy, Research and Consulting
        • Organizational Culture Consulting
        • Employer Brand Creative Activation
        • Recruitment Marketing
        • Employer Brand & Culture Index
      • Our Work
      • Our Thinking
        • Blog
        • CHRO White Paper
        • Healthcare White Paper
        • Tech Talent White Paper
        • DEI White Paper Landing Page
        • Research and Reports
      • Careers
      • Contact Us
      2020 Canadian HR Awards Finalist Badge

      T: 647-308-2352

      E: sparker@bluivygroup.com

      Privacy & Terms

      2018 © Blu Ivy Group

      2020 Canadian HR Awards Finalist Badge
      Twitter Facebook-f Instagram Linkedin-in
      • About Us
      • Services
      • Our Work
      • Our Thinking
      • About Us
      • Services
      • Our Work
      • Our Thinking
      • Careers
      • Contact Us
      • Careers
      • Contact Us
      +1(647)308-2352 sparker@bluivygroup.com

      © 2025 Blu Ivy Group. All rights reserved.

      Privacy Policy

      This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
      Privacy & Cookies Policy

      Privacy Overview

      This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
      Necessary
      Always Enabled
      Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
      Non-necessary
      Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
      SAVE & ACCEPT