We recently posted an Employer Branding Trends Report and one of those trends is employer branding videos – Blu Ivy is seeing a large increase in clients who are making the investment in video content.
Manulife is an example of a client we have helped develop a series of employer branding vides with.
72% of companies with employer brand strategies in place are getting their message out via video content.
Some of the reasons behind this are clear – the world of communications is increasingly visual, and a well-considered picture can be worth far more than a thousand words. You can get a much larger, more inspiring story across in a brief video than through written content on your company website.
Video content has a direct impact on how many people pay attention to your organization – in today’s world of visual media, that’s a long time – and generates significantly more click-throughs.
85% of video content gets at least 30 seconds of viewing.
Not only does a branding video increase the time people spend on your site, it generates higher awareness of, and engagement in, your product, your people, and your brand.
Employer branding videos also have the benefit of going across multiple platforms and, once they’re optimized for keywords, they can be embedded in career (and other) websites, and social media, making them exponentially more powerful than basic web content.
Blu Ivy Group has helped a lot of clients (including H&M, Manulife, John Hancock, and Scotiabank) with their videos, and we’ve enjoyed watching the success they’ve had with them. One of our clients got 20,000 views within one week of releasing their employer branding video – now that’s what we like to hear!
We work on building a concept first, and make sure that the concept, and the scripting for it, is on-brand and ends with a clear, compelling call-to-action. We want to ensure the story is fun and engaging, and gets your EVP across to viewers in a way that makes them want to know more. At the same time, we take care of the “details” – managing, production costs, getting the necessary releases signed, satisfying all insurance requirements.
Because most marketing departments expect commercial quality on content marketing, Blu Ivy Group ensures your production is high end and follows strict brand and legislative guidelines when it comes to the details. We understand the necessity for elements like closed captioning for AODA (Accessibility for Ontarians with Disabilities Act) and other important video production and syndication elements.
Most employers are shooting a series of six to twelve videos at once, so they can release a video at regular intervals throughout the year. Are you ready to make the investment in taking your organization to the next level? Contact Blu Ivy Group to develop your Employer Branding Video Strategy – you’ll see the results faster than you can imagine!