Social media’s influence cannot be understated. But the space is crowded, and without a famous name it can be difficult to stand out. Here’s how to make the most of social media to enhance your employer brand social media strategy:
- Social media users value authenticity over almost everything else. To engage them, fill your feed with fresh, genuine content featuring the unique, unfiltered voices of real employees.
- Craft a distinct and recognizable presence, one that can’t be mistaken for one of your competitors. It should reflect your company’s inimitable character and the value that you offer employees.
- If you’ve got a blog or other long-form content on your website, repurpose it for social media. It can be as simple as tweeting out a link, but do make sure that the employee voice is included. You can do this by recognizing the author or contributors, or by having other employees respond with supportive comments and congratulations (if your social media policy permits).
- Create short, compelling video spots that illustrate your workplace culture. Share longer videos via YouTube.
- Mark all posts with your own custom hashtag, one that conveys emotion and demonstrates leadership. When social media search for or follow your hashtag, they’ll be exposed to a multitude of voices representing your company. For examples, search #InsideZappos or check out #tobeapartner, which Starbucks employees have used to tag more than 100,000 posts on Twitter and Instagram.
About Blu Ivy Group
Blu Ivy Group is a leading employer branding and employee engagement consultancy that aligns your organization with contemporary workplace paradigms. Blu Ivy Group’s mission is to help client’s build award-winning people practices, inspire extraordinary employee engagement, and cultivate unique and desirable workplaces.
We provide integrated solutions in employer brand and engagement research, strategic consulting, employer brand integration, creative and talent communications. Blu Ivy Group is a trusted partner to many of North America’s most respected employer brands. For more information, go to www.bluivygroup.com