Click here to find the latest Employer Branding Trends for 2019!

One thing’s for certain: the pace of change isn’t going to slow in 2017.

Here are some of the trends we’re watching here at Blu Ivy Group:

Better alignment after mergers and acquisitions

Integrating two cultures is one of the biggest hurdles in a merger or acquisition. We predict that 2017 will see more acquisitions, leading to a greater demand to uncover and align the employee value propositions of both organizations. You can help a merger succeed by addressing early through workshops and planning sessions.

 Employer branding moves up

Employer branding may have started out as a recruitment tool, but it quickly grew into a broader strategy that includes internal communications and engagement. In 2017, we will see it become integrated with organizational strategy at the highest level. Executives will be looking for consultants and leaders with experience building employee value propositions that are aligned to a corporation’s values, purpose, culture and brand.

 Increasing complexity

Content marketing has been a huge part of the success of many employer branding strategies. In 2017, this will lead to bigger budgets and more complex and demanding deliverables for those managing the content strategies of their employer brands.

What trends are you following in 2017?

About Blu Ivy Group

Blu Ivy Group is a leading employer branding and employee engagement consultancy that aligns your organization with contemporary workplace paradigms. Blu Ivy Group’s mission is to help client’s build award-winning people practices, inspire extraordinary employee engagement, and cultivate unique and desirable workplaces.

We provide integrated solutions in employer brand and engagement research, strategic consulting, employer brand integration, creative and talent communications. Blu Ivy Group is a trusted partner to many of North America’s most respected employer brands. For more information, go to www.bluivygroup.com