Spring is in the air! The temperature is above zero on a regular basis. New life is springing forth in every garden; and graduating students across the country are beginning their new professional lives.
Attracting new talent to your organization doesn’t have to include free lunches, ping-pong tables or nap rooms – though you get bonus points if you _do_ offer those perks! Here are three things to remember when attracting new graduates to your organization:
1. Be True to Who You Are
“Originality is…a by-product of sincerity,” Marianne Moore is quoted as having said. The message for people holds equally true for companies. While there are different motivators that drive different generations, you need to be authentic.
Build your EVP for each generation by working with your current employees. Take the time to speak to the young talent in your organization to find out what they value about working with your company. Involve your company’s newer graduates in reviewing your recruitment and onboarding process. This is a great opportunity to create a dialogue with employees who can provide feedback on ways you can improve your processes for younger talent.
2. Promote your story using the right channels
Evaluate your methodology for communicating with this talent group. If you are trying to reach social-media savvy marketing graduates, you probably won’t find them by placing an ad in the classified section of the free daily paper. Erin Osterhaus, an expert on social media in the HR and Branding space from Software Advice, pointed out in her recent interview with Papirfly that “…it’s important to remember that not all social media channels are created equal. For example, LinkedIn’s primary user is not the same as Facebook’s or even Twitter’s.” It’s important to know what channels will most effectively reach your target audience, and tailor your messages accordingly.
3. Build relationships by giving back
Participation in intern programs can be a win-win for students and employers, where it makes sense for your business. Successful job placements will give the students valuable work experience, while putting your company name on the radar for these students and their peers.
Build relationships with young talent throughout the year and not just when you are hiring. Volunteer your time to visit the schools and talk about opportunities in your industry to the relevant classes. Many schools request help from employers in running interview coaching clinics or resume workshops. Work with students to and give them tips on how to interview at your company or prepare for an interview. Put yourself in their shoes; provide resources like videos, articles with tips and tricks that will help them transition to their first role out of school.
