There are unique advantages and drawbacks to every industry. The risk of employee burnout can be high in the not-for-profit space as it attracts individuals who are committed to a cause. In addition, there are often financial constraints that limit the ability to spend significant money on large employee programs. The advantages of the not-for-profit industry are also unique. Many employees in the not for profit industry are drawn to the opportunity to make a significant impact in the community and world we live in. Workers can be more involved in their communities and do things that allow them to give back, which can be extremely rewarding. I’m sure we’ve all met that dedicated individual, working hundreds of extra hours and always ready to take on additional projects for causes they believe in!
There is an opportunity to create an amazing Employee Value Proposition for all Not for Profit organizations. By developing an authentic Employee Value Proposition it will shift the focus from compensation, to what really matters to employees in their overall work experience.
Examples of Great Workplaces as Voted by Employees
Employer branding is not an expensive advertising campaign. It is about working with your employees to develop a great workplace. Congratulations to Lutherwood , the Ontario Hospital Association, and Immigrant Services Society of BC for being Small to Medium organizations that were voted Great Places to Work.
These great workplaces don’t spend money on paying high salaries or on expensive training programs. They rely on strong communication, finding ways to keep sharing stories internally about their mission and recognizing employees for their hard work.
The 3 things that Not for Profit Organizations can do develop a Top Employer Brand
The competition for talent may be fierce, but the not for profit industry has an advantage over other industries, particularly with Gen Y. Gen Y workers rate flexibility and the opportunity to make a positive change as far more important to their job satisfaction, compared to compensation.
It all starts with Leadership
The person who has the most influence on any employee’s satisfaction is that employee’s manager. A leader that cares for, develops, and inspires their team will have a huge impact on overall engagement. Use cost effective tools and spend time on your hiring process to ensure that you have people who not only are passionate about your cause, but who are also strong leaders.
Communication
The majority of employees work in the not for profit sector because they are attracted to the mission of their organization. Two-way communication with employees is particularly important to ensure that you nurture that connection employees feel with the goals of the organization and to encourage collaboration on initiatives. What does your organization do to help share stories that showcase the results of people’s hard work? How do you listen and respond to employee feedback from surveys, stay interviews or individual meetings?
Employee Recognition
Recognition does not have to come with complicated bells and whistles, or cost a lot of money. True appreciation for hard work as part of an EVP can be a strong driver for your Employer Brand. Genuine thanks for specific jobs well-done can often go further to encouraging the right behaviours, than expensive prizes.