Employer Brand Strategy coupled with a unique Employer Brand Activation and Compliance Technology Provides the end-to-end Employer Brand delivery mechanism that major organizations strive for. No more will the investment in Employer Brand research and branding be lost through poor brand compliance or mismanaged processes.
Toronto, ON – February, 2014 – Papirfly, Employer Brand activation and compliance specialists, today announced that it has finalized an alliance with Blu Ivy Group, a leading employer brand strategy and content firm. This alliance brings an exciting offering for clients and employers across Canada, as it provides a truly unique opportunity for organizations to research, develop and deliver fully compliant, on-brand Employer Brand platform.
“This is truly the first end to end employer brand ambassador/management solution that also enables companies to track and observe ROI on a consistent basis,” says Stacy Parker, Managing Director of Blu Ivy Group.
Adds Phil Owers, MD of Papirfly, “The alliance between Blu Ivy and Papirfly is truly unique in the Employer Brand space, for the first time organizations will be able to take their employer brand from the kernel of an idea right through to brand compliant delivery. We couldn’t be happier”
According to LinkedIn, 83% of employers said that employer branding has had a significant impact on their ability to hire great talent. The question of Employer Brand is pushing itself into an increasingly important position around the boardroom table. Sourcing the very best talent is now an organization wide effort, and the focus on a compelling and authentic employer brand to reinforce an organization as an employer of choice is fundamental to their competitive advantage and future profitability.
“An employer brand game changer”
“Many of our clients embrace the value of strong employer branding solutions, and require a platform that will allow for their teams to maintain brand integrity while still having flexibility to modify messaging for various campaigns and geographies across Canada. This is the first tool we have seen globally that empowers our clients with this control. What it will mean for our clients is a significant impact on their overall recruitment advertising spend, and a much faster turnaround on creative campaigns,” says Parker.
“You will see a Return on Investment within a year, earlier in most cases”
“Rarely does a piece of technology come along and you wonder both why no-one had thought of it before and how you ever did without it. Papirfly falls squarely in that category. The time and money spent on developing a compelling and successful Employer Brand is immense, every detail is researched, examined and considered during development. Yet at the interface between the organization and the talent pool, brand integrity is at risk from poor compliance, lack of knowledge or local market preferences, undermining faith in your brand. Papirfly allows you to ensure brand integrity, while simultaneously saving you time and money by enabling non-specialists to produce on-brand media for publication. The key to Papirfly is its simplicity, it requires no more than an hour’s training, and it will allow you to enable teams of people to produce professional Employer Brand communications in a fraction of the time and money it takes to go back to your agency for an amendment. What’s more, we can demonstrate this to you in less than 20 minutes.”
Employer Brand and HR Communications are two of the biggest areas of investment and strategy for Fortune1000 companies globally. Not only do employers want strategic solutions to help them realize their true brand potential, they want the tools that will enable them to activate and deliver their employer brand exactly how and where it’s needed. Says Parker, “With Blu Ivy Group and Papirfly working together, we enable our clients to develop and deliver their employer brand locally and globally. We are beyond thrilled about how this will impact and empower our clients!”
About Blu Ivy Group
Blu Ivy Group is a Toronto-based employer branding consultancy, providing research, strategy and communications solutions for all aspects of the corporate employer brand. Blu Ivy Group is a proud Canadian partner to Great Places To Work and Employer Brand International. Blu Ivy Group’s mission is to create award winning cultures and authentic employer brands that generate greater profit and market share for Canadian employers. For more information about Blu Ivy Group, please contact lharris@bluivygroup.com
About Papirfly
Papirfly is a web based technology which revolutionizes the way you manage and communicate your employer brand around the world, enabling non specialists to develop consistent professional marketing and communication in-house and in any language. For any further information or to book our 20 minute demo contact adam@papirfly.com or visit us at www.papirflybrandcentre.com.
