On March 5th, 2014, we at Blu Ivy Group are excited to be hosting the Canadian Employer Branding Summit. The Employer Branding Summit has run in more than 45 different countries around the world since 2007 – but this is the first Summit for Canada. This year’s focus, “Employer Branding in a Borderless World” will provide Canadian executives with insight into the strategies that make a difference to their business in an increasingly global marketplace.

Here are just a few of the many reasons that we believe the International Employer Branding Summit is a “Must-Attend” for your leaders:

Peer to Peer Learning

This summit will give you the unique opportunity to network with employment branding leaders across different industries. It is a chance to share those success-stories and gain perspective from executives who are facing similar challenges in building and maintaining their brand.
Learn best practices on employer branding strategies from top employer brands. Find out how some of the most recognized brands align their EVP strategy with overall business objectives and measure the return on their investment.

Focus on Best Practices, World-Wide

To be a top employer brand in a “borderless world”, an organization needs to find a way to help candidates and employees connect emotionally with the company.
Employment Branding International , the only organization to have an internationally recognized certification program in employer branding, will be sharing their latest global research in employer branding and the top practices for 2014.
Understanding some of the key global trends and regional differences can help your company build the strategic EVP and avoid regional pitfalls when developing your brand outside of Canada.

Focus on strategy

This summit will feature the most published thought leader in Employer Branding today, from EBI, Brett Minchington. He has a global perspective, focused solely on employer branding and his approach to Employer Branding has been recognized by CEO’s around the world as a strategic imperative, focused on improving productivity and profitability.
You know that your EVP is more than a recruitment marketing campaign, or a one-time HR initiative. Leaders will walk away from this summit with a clear understanding of how to implement in People and Talent Strategy.

Take advantage of the opportunity to learn how the latest research can benefit your business from top ranked companies. Join us at the Canadian Employer Branding Summit on March 5th.