Are you an HR leader or a brand strategist aiming to make a tangible impact on your organization? Then our latest episode of Blu Thread Conversations is a must-listen for you.
Key Takeaways:
- Authenticity and employee listening are key to developing an EVP that truly reflects organizational culture.
- Strategic partnerships between HR and marketing can elevate employer branding and internal culture initiatives.
- Recognition and rewards, rooted in the EVP, can significantly boost employee engagement and advocacy.
- An EVP is not just a recruitment tool but a foundational element that should permeate all aspects of the employee experience.
Listen to S01E05 – Turning EVP insights into Action at Arbor Memorial
In this insightful episode, we sit down with Leslie Kobayashi, Vice President of Human Resources at Arbor Memorial, who has over two decades of experience in the HR realm. Leslie’s journey is one of passion and dedication to the core values that make any organization thrive—its people. She shares her expertise on transforming the employee experience and the importance of an authentic Employee Value Proposition (EVP).
Leslie’s story begins in the non-profit sector, where she discovered her love for human resources. Her career trajectory led her to the bereavement industry, where she found her true calling at Arbor Memorial—an organization with a compassionate purpose and values that resonated with her own. Leslie emphasizes the significance of creating a workplace where employees feel their contributions are acknowledged and valued, a sentiment echoed in the company’s culture and EVP.
The episode also dives into the partnership between HR and marketing, highlighting the importance of storytelling in employer branding. Leslie discusses the strategic steps Arbor Memorial has taken to weave the EVP into the fabric of the company’s culture, ensuring it’s not just a statement on paper but a living, breathing aspect of the daily employee experience.
Leslie’s insights are not just theoretical; they are backed by tangible results. From increased engagement scores to successful employee summits, the proof is in the pudding. The episode is a treasure trove of actionable advice for HR professionals looking to elevate their employer brand and culture initiatives.
So, if you’re ready to be inspired and learn how to create an impactful organizational narrative at the intersection of people, culture, and performance, tune into our latest episode. It’s time to weave your own powerful blue thread through the tapestry of your organization.
Listen now and join the ranks of transformational leaders who are not just part of the conversation but are actively shaping the future of their workplaces.
More on Arbor Memorial:
Arbor Memorial Inc. is a Canadian company engaged in providing interment rights, cremations, funerals and associated merchandise and services to thousands of families each year across Canada.
Named as one of Canada’s Best Managed Companies in 2023, taking care of people is at the heart of what we do. It’s truly fulfilling, inspiring and a responsibility we never take lightly. The care we show our customers begins with the support and teamwork we show each other.
Episode Host:
Episode Chapters
(04:20) Arbor Memorial is a Canadian leader in the bereavement industry
(07:01) Arbor started the process of building an employee value proposition
(08:53) Arbor listened to employees about what their ‘why’ is
(10:17) The number one reason for Gen Zs to join an organization is social impact
(14:23) You’ve made employee testimonials a core part of Arbor’s culture
(25:01) Having a strategic partnership between HR and marketing can boost your brand
(28:51) Getting executives aligned on your employer brand
(31:18) Getting your EVP activated is easy once you’ve gone through the work
(34:19) Employee listening for an EVP is far more than recognition
(35:33) Employer brand and EVP measurement success
Blog Contributor:
James Powell
Vice President Client Strategy & Creative
Blu Ivy Group
About Us
Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performance cultures.
Connect with us today and let us help you transform your organization into a workplace that inspires your employees, leaders, customers, and shareholders.
Contact: sparker@bluivygroup.com
Visit: bluivygroup.com