In today’s competitive job market, organizations are constantly seeking innovative ways to attract and retain top talent. One strategy that has gained momentum is the implementation of an employer brand ambassador program. This program involves engaging employees as brand advocates, empowering them to share their positive experiences and promote the organization’s values and culture. Let’s explore the benefits of such programs for both organizations and employees.
Benefits for the Organization:
By establishing an employer brand ambassador program, organizations can enjoy several advantages. Firstly, it enhances employer branding efforts. Through brand ambassadors, the positive image and unique aspects of the organization’s employment experience are amplified, attracting talent that aligns with the company’s values and culture. This broader reach and positive perception can also lead to an increased talent pool and better recruitment outcomes. For example, according to Hootsuite, employee ambassadorship can, “can extend your organic reach by 200% and increase profitability by 23%.”.
In addition, in Blu Ivy Group’s work with leading employers around the world, we’ve realized several best practices for building and launching effective employer brand ambassador programs. We suggest the following:
- Implementing comprehensive and engaging training sessions for ambassadors to equip them with the knowledge and skills to effectively represent the organization.
- Regular communication and engagement activities, such as newsletters and events, should also be established to keep ambassadors informed and motivated.
- Furthermore, Blu Ivy Group stresses the importance of recognizing and celebrating the contributions of brand ambassadors to foster a sense of belonging and pride within the program.
Benefits for Employees:
Participating as an employer brand ambassador offers numerous benefits to employees as well. Firstly, it provides opportunities for skill development. Ambassadors can enhance their public speaking, networking, and communication skills, contributing to their professional growth and potential career advancement. Additionally, employees selected as brand ambassadors often experience increased visibility and recognition within the organization. This recognition showcases their expertise and commitment, opening doors to new opportunities and advancement.
Employer brand ambassador programs bring valuable benefits to organizations and employees alike. They enhance employer branding, attract top talent, foster employee engagement, and promote professional growth. By incorporating best practices from leading employers around the world, and some of these amazing steps, organizations can maximize the potential of their employer brand ambassador programs, creating a positive impact on their recruitment efforts, employee retention rates, and overall brand reputation in the market.
Remember, successful employer brand ambassador programs, such as Sephora Canada’s Award-Winning SPARK Program, require ongoing commitment, communication, and investment from organizations. Especially now, in a recruitment downturn and harsh economic climate, harnessing the power of their employees as brand advocates, organizations can truly differentiate themselves and build a strong employer brand in the minds of potential candidates and current employees.
Sr Employer Brand and Culture Consultant
Blu Ivy Group Inc.
Sr. Director Employer Brand and Culture
Blu Ivy Group Inc.
Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands, and high-performance cultures.
Connect with us today and let us help you transform your organization into a workplace that inspires your employees, leaders, customers and shareholders.