In the rapidly evolving landscape of talent acquisition, companies are constantly seeking innovative recruitment marketing strategies and tactics to attract, engage, and retain top talent. Blu Ivy’s proprietary T3 Targeting & Audience Insights has redefined how organizations communicate their employer brand and connect with potential candidates. Our T3 (Target Talent Touchpoint) approach leverages a blend of strategic storytelling, advanced data and technology, and deep, unparalleled insights into talent behavior.
This blog explores Blu Ivy’s unique approach to recruitment marketing and the impact it has on today’s hiring process.
Understanding Recruitment Marketing
Before delving into Blu Ivy’s T3 approach, it’s important to understand all that recruitment marketing entails. Recruitment marketing encompasses all the channels and methods organizations use to promote their employer brands and job opportunities to potential candidates. This includes traditional media, for example outdoor or print advertising, using programmatic, social or search digital platforms to direct talent towards key content and careers sites, and deploying direct methods such as job board advertising or hosting career fairs.
Harness The Power of Employer Branding
Effective recruitment marketing not only attracts candidates, but also engages them by providing a compelling narrative about why they should join the organization. Blu Ivy’s T3 approach to recruitment marketing places a strong emphasis on employer branding and creating awareness of the distinct and attractive image of a company as an employer. Check out our previous blog on creating external employer brand awareness here!
Blu Ivy helps organizations craft these authentic and persuasive employer brands through comprehensive workforce research and competitive analysis. In a competitive job market, it is paramount to build this foundation to enable your brand to stand out amongst your competitors. By understanding the unique strengths and culture of an organization, Blu Ivy then creates tailored branding strategies and creative assets that resonate with a workforce’s unique target audiences. This detailed, authentic, and specific messaging is crucial as candidates are increasingly seeking employers whose values align with their own.
Create a Full Funnel Recruitment Marketing Plan
Blu Ivy’s T3 approach to recruitment marketing goes beyond well-used methods such as programmatic and job board advertising. Instead, Blu Ivy implements a full-funnel strategy that ensures every stage of the candidate journey is considered, from awareness and consideration to application and onboarding. By doing so, we maximize touchpoints with potential candidates, creating a more robust and engaging recruitment process and maximizes the performance of your overall recruitment objectives.
This holistic strategy allows for a more personalized candidate experience, helping to build a stronger connection with potential hires. It also increases the chances of reaching passive candidates who may not be actively looking for a job but are open to new opportunities. What are the key steps we take to deliver a holistic strategy?
Start with the Brief: Identify Objectives and KPIs
A successful recruitment marketing campaign begins with a well-defined brief. Blu Ivy places significant importance on this initial step, where we work closely with clients to identify and agree on measurable objectives and key performance indicators (KPIs). By setting clear goals, Blu Ivy ensures that every aspect of the campaign is aligned with the organization’s recruitment and overall business objectives.
This collaborative process involves understanding the client’s specific needs, target audience, geographies, available content, and desired outcomes. By establishing these parameters upfront, Blu Ivy can design a more effective and targeted recruitment marketing strategy.
Plan a Holistic Recruitment Marketing Strategy Using T3 Audience Insights
Blu Ivy’s recruitment marketing strategies are uniquely informed by our Target Talent Touchpoints (T3) system. T3 takes organizations target talent audiences and seeks to understand their behavior, preferences, and engagement patterns by using a variety of in-house media audience tools, external data sources, past campaign data, benchmarks, and client 1st party data.
Using T3 audience insights, Blu Ivy develops a recruitment marketing strategy that encompasses the best channels and tactics (or, media mix) that can be targeted at a national or localized level to increase awareness in key regions. This approach ensures that the right recruitment message reaches the right candidates in the right place at the right time, maximizing the impact of the campaign.
Setup, Activate, and Continuously Optimize
Once the media strategy is in place, Blu Ivy takes charge of setting up, activating, and optimizing the campaigns, ensuring that all elements are aligned with the predefined objectives and KPIs
Throughout the campaign, using an identified measurement framework, Blu Ivy continuously monitors performance and makes necessary adjustments to optimize results. Regular reporting and client check-ins are integral parts of this process, ensuring transparency and enabling real-time, fluid improvements.
Measure and Prove Out ROI to Inform Future Campaigns
Measuring and proving the return on investment (ROI) is a critical component of Blu Ivy’s approach. By utilizing advanced analytics and performance tracking tools, including integration with our in-house ‘Employer Brand Culture Index’ dashboard, Blu Ivy clearly demonstrates the effectiveness of recruitment marketing strategies. This involves analyzing various metrics such as reputation, campaign engagement, backend website conversions, and hire quality to assess the overall impact of the campaign.
By providing deep and detailed insights into the campaign’s performance, Blu Ivy helps organizations truly understand the value of their investment in recruitment marketing. This data-driven approach not only validates the effectiveness of the strategy but also informs future campaign strategies in a 360-degree learning process.
Recruitment Marketing Results
Blu Ivy’s approach to recruitment marketing is a testament to the transformative power of strategic employer branding, storytelling, technology, and adopting a full-funnel strategy to reach all potential talent. By helping organizations create authentic and compelling narratives and engaging with candidates on their preferred platforms, Blu Ivy will help your brand stand out and maximize ROI through our 360-degree media performance process. As the job market continues to evolve, Blu Ivy’s on-the-pulse, fluid and innovative strategies play a crucial role in helping organizations attract, engage, and retain top talent.
How can we help your organization exceed your recruitment marketing objectives?
Blog Contributor:
Zack Stolz
Media Planner
Blu Ivy Group
About Us
Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performance cultures.
Connect with us today and let us help you transform your organization into a workplace that inspires your employees, leaders, customers, and shareholders.
Contact: sparker@bluivygroup.com
Visit: bluivygroup.com
