Creating a Winning EVP: The Life Cycle of a Human-Centred Employer Brand
Every company, regardless of sector, has a unique and inspiring story. An Employee Value proposition helps tell that story to talent and potential candidates. An
Every company, regardless of sector, has a unique and inspiring story. An Employee Value proposition helps tell that story to talent and potential candidates. An
Economic downturns tend to be the most challenging moments for organizations and leaders to maintain productivity and customer loyalty. As budgetary restrictions have become top
At Blu Ivy Group, we deeply understand the transformative power of an Employee Value Proposition (EVP) on culture and productivity. We firmly believe that an
You have developed and launched your EVP, now what? The next challenge is getting your employees talking about the employment brand. It’s a combination of
The success of any organization is attributed to its people. Every employee is a unique individual with their own set of skills, motivations, and aspirations.
Just because you CAN doesn’t mean you SHOULD. Just because you’re good at something doesn’t mean that you enjoy or want to do it. Conventional
EX, EVP, EB – what’s with all the acronyms? Admittedly, we use a lot of acronyms within People and Culture work, and it can be
As the Great Resignation and record levels of job openings took root in 2022, organizations investing in employer branding and EVP development skyrocketed. Although
Businesses are well aware of the signs of an impending economic downturn. Typically, in a more stable time, these economic anxieties go hand-in-hand with a
It’s time to add another chapter to your company’s Brand Bible: Your employer brand strategy. In the age of the Great Resignation, the Great Attrition
© 2025 Blu Ivy Group. All rights reserved.