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  • Cultivate A Brand Employees Love

    Category: Employee Value Proposition (EVP)

    Half the image is a type writer and the other is a laptop.

    Millennials and Baby Boomers in the Workplace

    November 5, 2020

    There are more people out in the workplace than ever before.  As a generation, we are living longer, retiring later, and people are entering the

    Read More »
    Four corporate professionals

    Why Employer Branding is so Important

    September 9, 2020

    In a continued celebration of being nominated as one of the top Canadian Employer Brands for the HR Awards, we are highlighting one of our

    Read More »
    pink flower

    Canadian HR Awards Finalist: Leandra Harris

    August 27, 2020

    We are so proud to have our co-founder Leandra Harris, nominated for the 2020 HRPA Woman of Distinction Award. Now marking its 7th year, the

    Read More »
    Employees collaborating together at a table

    How To Make Diversity & Inclusion a Priority and Practice in the Workplace

    August 17, 2020

    Over the last three months, the awareness and allyship around the Black Lives Matter movement, has led to organizations reevaluating their leadership tactics, especially with

    Read More »
    Old pen head

    Employer Branding: Harness the Power of Your Story

    May 14, 2020

    I’m sure I’m not alone in this, but it feels like a really long time since I have read a blog post or corporate communication

    Read More »
    Employer Branding is the Foundation, Not the Facade

    Great Employer Branding is a Foundation, Not a Facade

    May 7, 2020

    When thinking about core HR strategy, for most people, employer branding doesn’t come to mind. Instead they think of things like compensation, benefits, performance management,

    Read More »
    Photo by Brooke Cagle on Unsplash

    The Link Between Employer Brand and Workplace Culture

    April 23, 2020

    There are varying levels of agreement on which is more important in talent attraction and engagement, Employer Brand or Workplace Culture. However, both can drastically

    Read More »
    COVID Employee and Job Seeker Impact Study

    April 6, 2020

    Our focus has always been on helping to create great workplaces and, in the current climate, that is more difficult than ever. Employers are struggling

    Read More »
    Women looking at laptop holding a cup

    Tip for Protecting Your Employer Brand and Culture in a Remote Work World

    March 27, 2020

    It feels like only yesterday, employers were still debating the value of work-from-home policies. How do you make sure people are still focused on work

    Read More »
    Shining Lighthouse on the coast with a road

    How to Protect Your Employer Brand and Culture During COVID-19

    March 17, 2020

    In the wake of COVID-19, we, as a global community, have more questions today than answers. The truth of the matter is that we are

    Read More »
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