Your Employer Brand is Being Defined—With or Without You A great workplace isn’t what you say it is—it’s what employees, candidates, and AI-driven platforms say
The Leadership Tightrope At Blu Ivy Group, we hear it time and again from CEOs and CHROs: How do we make the right decisions for
The Leadership Engagement Crisis: Why It’s More Than Burnout At Blu Ivy Group, we’ve worked with organizations across North America to strengthen employer brand and
What makes a company’s culture as iconic as its brand? As a co-founder of Blu Ivy Group, I have long referenced Disney’s employer brand as
Growing up as a first-generation Bajan-Canadian in a predominantly white neighborhood, I learned at a very early age how important it is to feel belonging.
Healthcare Talent Trends 2025: Shifting from Crisis to Commitment The healthcare workforce is at a critical juncture. By 2025, hospitals and long-term care facilities will
Bridging Recruitment Marketing and Employer Branding to Solve Healthcare’s Talent Crisis Healthcare is in a workforce crisis, and it’s not going away anytime soon. With
Making Spirits Bright: Why Your Holiday Party is a Golden Opportunity for Employer Branding As the year draws to a close, company holiday parties present
Bridging the Trust Gap: Leadership’s Role in Employer Branding for 2025 You’ve spent months crafting an incredible employer value proposition (EVP). It’s polished, creative, and
4 Ways Reputation Shapes Talent, Customers, and Investor Intent A company’s reputation is like gravity—an unseen force that constantly pulls in talent, keeps employees loyal,