Blog

Women in the Workplace: Using Effective Employer Branding to Create a Gender Equal Workplace

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In a year where women have come together more than ever to rally for equality, looking at their role within your organization is both crucial and beneficial. Read on for some ideas on how to recognize and encourage women in

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5 Ways to amplify your employer brand with employee advocacy

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In promoting your organization’s employer brand to the outside world, your greatest asset can be found within. Getting your current employees on board as promoters of your brand is the easiest and most effective way to secure your organization’s reputation. 

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My First Two Months at Blu Ivy Group

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When 2017 started, I would have never guessed that this year would have gone as it has but I am so glad that it did. It’s hard to believe it’s already been two months since I joined the Blu Ivy

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Announcing Our New Team Member

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April has been another exciting month here at Blu Ivy Group and we couldn’t be happier to announce our newest team member Madeleine Waterfield. Madeleine brings a wealth of experience from her agency recruitment and sales background. Her attraction to

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Spring Forward and Strengthen Your 2017 Social Media Recruitment Strategy

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Here are 3 easy to implement strategies to strengthen your social media plan and attract the best talent. 1. Online Question and Answer Chat Providing an online chat forum on your social media platforms is a quick and easy way to

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Employer Branding Tips from 2017 Top Rated Employers

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Clients often ask us about the best places to work and what makes them so desirable. Using the most recent Glassdoor Best Places to Work report, we took a peek at a few of the people programs that stood out

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Leading the Way: the Importance of the CEO

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Behind every great organization lies one extremely important person: the CEO. Here at Blu Ivy  Group, we have had the opportunity to meet and work with some amazing and inspiring CEOs. What we have seen is that the attitude and

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Introducing Our New Team Member

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2017 has been an exciting time for Blu Ivy Group and we are pleased to introduce our newest team member Emily Harrington. Emily will be responsible for partnering with a variety of clients on internal branding communication strategies and leading

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3 Ways Diversity Benefits your Employer Brand

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Diversity works—both inside your workplace, and when engaging your clients and customer base. Increasingly, your company is likely to have more employees from a wide variety of social, religious, and cultural backgrounds. A diversity of employees is a big advantage

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The Problem with Corporate Brand Guidelines

Organizations invest a lot in their corporate brand. Typically, it takes as long as one year to research and build a brand. The brand, tone of voice, personality, font and colour tones are all selected to support an organization’s research,

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