Why Employer Branding is so Important

In a continued celebration of being nominated as one of the top Canadian Employer Brands for the HR Awards, we are highlighting one of our clients, CGI to share a few things that make their work really special.

CGI is among the largest IT and business consulting services firms in the world. Operating in hundreds of locations across the globe, CGI delivers end-to-end services and solutions, including strategic IT and business consulting, systems integration, intellectual property, and managed IT and business process services.

Irina Zavyalova, Employer Brand Marketing Manager at CGI says, “many people associate Employer Brand with recruitment advertisement – and they are right – but only to some extent. Employer Brand is about our company culture. A culture is a series of behaviors we observe every day.”

CGI works with clients through a local relationship model complemented by a global delivery network to help clients achieve their goals, including becoming customer-centric digital enterprises. Employer Branding has been one of the guiding principles through which CGI leads their employees. While their business practices make them an outstanding business consulting service, they understand the inextricable link between prioritizing the culture of their company, with the relationship they have with their customers.

“You have to ask yourself what behaviors you expect from your peers, managers, and leaders. Besides attraction, your employees’ loyalty, engagement, and empowerment are in the sphere of influence of your Employer Brand. Companies can no longer take the commitment and loyalty of their employees for granted because employees – like customers – are free to make choices!  So, there is definitely a balance to find between a number of qualified resumes we need to receive and the number of people falling in love with our brand.”

The annual Canadian HR Awards is the leading independent awards celebrating excellence in the HR profession across the nation. Winners will be announced on September 16, 2020.

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