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Employer Branding Services
That Reveal Your Value

pink flower

An authentic and engaged workplace has better hiring metrics, an increase in talent retention, and improved employee experience. People love what they do, because they love where they work. With a combination of HR, marketing, communications, recruitment, and corporate leadership, we find your company’s unique DNA. These are our employer branding services.

Employer Branding Research

Research

By gathering insights from your key stakeholders we assess the strength of your employer brand and identify opportunities to boost the candidate and employee experience.

Employer Branding Strategy

Strategy

With the right strategy we distinguish your organization amongst competitors and create your own unique positioning.

Creative and Communications Agency

Creative & Communications

With human centered creative campaigns we develop your employer brand messaging through relevant activations.

Employee Experience Strategy

Employee Experience

We ensure that your EVP is experienced at all touchpoints throughout your organization, ensuring great sustainability and authenticity of your employer brand.

Employer Brand Metrics Dashboard

Employer Brand Metrics Dashboard 

Blu Ivy Group’s holistic employer brand dashboard provides a review that measures your Employer Brand Awareness, Preference, Associations and Experience. We set KPIs and regularly test with your key stakeholders.

The Services

Employer Brand Research Services

Research

Internal Research

What do your employees value most? Let’s find out. Through quantitative and qualitative research we uncover what makes you special, employer brand threats, and strategies to attract talent and enhance the candidate and employee experience.

External Talent Demographics

It’s time to get know your ideal recruits. Our reports identify motivations for your candidates, how they perceive your organization as a place to work, and provide insight on the channels they are accessing.

Social, Digital And SEO

Is your website working? We measure your career website usability and social media footprint, analyze competitors to give you benchmarking data, and report on best practices going forward.

Campus

Find out if your brand is resonating on campus. We measure the strength of your employer brand and provide a marketing and communications plan to elevate awareness, preference and hiring results.

Employer Brand Dashboard

Having an employer brand strategy that provides true ROI requires setting effective KPIs that can be tracked over time. Blu Ivy Group’s holistic employer brand scorecard analysis measures your Employer Brand Awareness, Experience, Preference, and Loyalty.

Employer Brand Strategy Services

Strategy

Employee Value Proposition

A solid employer brand is built on a strategy that takes your culture, vision and purpose and creates a compelling unique story.

Talent Attraction

Once we know who your ideal employees are, we provide insight on the strategies to connect with the right audience.

Digital and Social

Your people should be your biggest fan. With a social strategy that ladders up to your employer brand, we create strategies, training and content that empower you to lead the social conversation and share your message.



Campaign Development

With a locked down EVP we look for ways to bring it to life internally and to key talent segments. We recommend the best channels and strategies to communicate your employer value proposition, so everyone is informed, engaged and inspired.



Employee Experience

We explore strategies that align your people with your employer brand’s narrative and EVP. We look for genuine ways they can be part of your story and experience it daily. This is key to building influence from the inside out.

Strategy

Employee Value Proposition

A solid employer brand is built on a strategy that takes your culture, vision and purpose and creates a compelling unique story.

Talent Attraction

What do your employees value most? Let’s find out. Through quantitative and qualitative research we uncover what makes you special, employer brand threats, and strategies to attract talent and enhance the candidate and employee experience.

Digital and Social

Your people should be your biggest fan. With a social strategy that ladders up to your employer brand, we create strategies, training and content that empower you to lead the social conversation and share your message.



Campaign Development

With a locked down EVP we look for ways to bring it to life internally and to key talent segments. We recommend the best channels and strategies to communicate your employer value proposition, so everyone is informed, engaged and inspired.



Employee Experience

One team. One employer brand. At every touchpoint, your employees should know, live and connect with your employer brand. And it can start as early as recruitment.

Mergers and Acquisitions

The most critical component of a successful M&A is that each company in the transaction have a well-defined Employee Value Proposition (EVP) and there is a strategic integration plan that factors in both cultures. 

Employer Brand Strategy Services
Creative and Communications Employer Brand Services

Creative & Communications

Branding Taglines And Copy Writing

How you tell your story is as important as the story itself. With creativity we design ideas that encompass your employee voice. We surprise, delight and engage in ways that are authentic to your dna.

Recruitment Marketing Materials

Every touchpoint is an opportunity to live your employer brand. Recruitment is the first time candidates interact with your story. What better time to present your employer brand in an authentic, engaging and compelling way.

Career Site

Today candidates start their research online. How your company looks, sounds, and shares is paramount. We consult on website best practices and work together on the architecture, design and content to ensure it authentically represents your employees’ unique voice.  

 

Social Platform Design and Content Dev

Employees and candidates have 24/7 access to your employer brand. Through social conversations they can even join in and contribute to your image. To own your narrative we measure your career website usability and social media footprint, analyze and share benchmarking data, and report on best practices going forward.



Video

Video is one of the most shareable and engaging formats to tell your employer brand story online. Blu Ivy Group captures the story of your employer brand with creativity and visual appeal with welcome and job description videos, employee testimonials, and social media recruitment videos.



Employee Experience Services

Employee Experience

Leadership Training

An established employer brand comes from the top down. Getting your leaders on board will help your company share a consistent message. Leaders that are aligned on the employer brand and its ultimate value to a top performing culture ensure a much more rapid shift to a best in class employer brand.

Recruitment Training

Recruiters can only do their job if they too know your employer brand inside out. Then they’ll know who is the right fit. We train recruiters and create materials to ensure that they are speaking consistently and authentically about your great work culture.  

Brand Ambassador Training

We identify brand ambassadors within your organization, activate them on social media, recommend creative initiatives tied to your employee value proposition and employer brand, and measure the impact.

Workshops and Summits

Our experience is worth sharing! In our workshops and training sessions we share insights, impart best practices, train HR and inspire your team.

Program Alignment

We work with you to conduct a GAP analysis between your EVP and employee touchpoints. Where gaps exist we team up to develop people practices and programs that bring your EVP to life.

Employee Experience

Leadership Training

One team. One employer brand. At every touchpoint, your employees should know, live and connect with your employer brand. And it can start as early as recruitment.

Recruitment Training

What do your employees value most? Let’s find out. Through quantitative and qualitative research we uncover what makes you special, employer brand threats, and strategies to attract talent and enhance the candidate and employee experience.

Brand Ambassador Training

We identify brand ambassadors within your organization, activate them on social media, recommend creative initiatives tied to your employee value proposition and employer brand, and measure the impact.

Workshops and Summits

Our experience is worth sharing! In our workshops and training sessions we share insights, impart best practices, train HR and inspire your team.

Program Alignment

We work with you to conduct a GAP analysis between your EVP and employee touchpoints. Where gaps exist we team up to develop people practices and programs that bring your EVP to life.

Employee Experience Services

Stay in the know

Future-proof your employer brand with resources, articles
and research from leaders in the employer branding field.

Human-Centered Leadership and Company Culture

The start of the new year can be a natural time to focus on leadership development as employees and employers ask themselves: Where do we

My First 30 Days at Blu Ivy

The last time I was a new hire, it was 2005 and the internet was just becoming mainstream in the recruitment world. Most HR professionals

illustrates point about economic downturn

With an Economic Downturn Looming, Recruitment, Retention, and Employee Engagement Are More Challenging Than Ever 

Businesses are well aware of the signs of an impending economic downturn. Typically, in a more stable time, these economic anxieties go hand-in-hand with a

View the latest News and Research

Read Our Reports

Employer Brand Research from Over 200 Chief Human
Resource Officers, the Latest Strategies and Employer Brand Events.


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