A photo shoot is an excellent opportunity to build employee brand engagement. Recruiting for (and retaining) talent becomes much more powerful when you tap into the power of your employees to tell your brand story and bring it to life with beautiful imagery of real employees.
Here are just some of the powerful benefits of incorporating real employee photos throughout your employer branding strategy such as company careers website or social media content to attract and retain talent.
Make any content you create more authentic
Involving real-life employees on your career site and in your content marketing strategy lets you tell your company story in an authentic way.
Shooting at your office, warehouse, storefront or wherever your team actually works showcases what your organization looks like on a day-to-day basis and gives candidates the opportunity to picture themselves working at your company.
Including a diverse cross-section of employees from your organization relates to more candidates and attracts a wider talent pool.
We know from first-hand experience that employees love being given the option to participate in an employee photo shoot and there is no better way to convey an authentic image than through the employees that live and breathe the brand experience every day. Using employees in your photo shoot will humanize your company and your employer brand.
Increase employee engagement
Incorporating images that showcase employees has the benefit of creating an emotional connection for employees – which influences the way they feel about the company, and about their jobs and deliverables. It expands the scope of their experience with the employment brand to be something much larger.
Making it a fun experience creates excitement and engages employees who aren’t just a part of the Marketing or HR team. When the images are featured internally and externally, you often see examples of company pride though employees commenting, engaging and sharing the content.
Inspire employees to share their company brand and message
Not only are your real life employees relatable to your talent demographic, but they can serve a larger purpose as brand ambassadors. After all, who knows your company better? Taking part in a photo shoot increases your employees’ stake in branding, marketing, and HR, inspiring them to be natural “brand evangelists” wherever they go.
Once you go live with content featuring employees, the first to share are usually supportive colleagues of those featured in the campaign and of course the employees themselves! Normally, employees social networks combined will have a much larger reach than an organization’s social channels which will also help to increase visibility.
Give your company a trusted face
Employees are often an unmined resource for brand advocacy – they are a very influential brand advocate group, and getting them involved in photo shoots is a great way of harness the valuable employee voice in recruitment marketing.
According to the Edelman Trust Barometer,
“Brand promotion done through an employee is twice as likely to be trusted than from the CEO. The genuine voices of employees instantly add trust and credibility as they are seen to be more unbiased.”
Blu Ivy can help launch your first photo shoot featuring your employees – call us today at 647-308-2352 to learn more!