Blog Archives

How to Revamp Your Performance Reviews

Today, more than 70 percent of all employees work in service or knowledge-related jobs, jobs that can’t be judged in the same quantitative way they once were. Many new positions require a host of alternative skills—positive attitude, empathy, and initiative

Developing a Diverse and Inclusive Employer Brand

Canada is an inclusive society: we welcome refugees, our cities are truly multicultural and we are leaders in LGBTQ+ rights. With Canada setting itself apart as a leader in cultural diversity, fostering an atmosphere of inclusion is becoming more crucial

The Secret to a Top Employer Brand? Highly Engaged Employees

As discussed in our previous post, the road to successful employer branding begins within your organization. We’ll talk a bit more now about how your ROI greatly increases when your organization invests in workplace culture too. Creating a high trust

The Emerging Role of the CEBO

As employers embrace the fact that talent is the true differentiator in a company’s success, they are placing more emphasis than ever on branding their employee experience. With an ever-growing need to communicate a business’s image to both consumers and

Determining Who Owns Employer Brand Strategy

For as long as employer branding has been discussed, the question of whether HR or marketing should own employer brand strategy has been a point of contention. In reality talent in both HR and marketing — along with a good

Your Employer Brand & The Customer Experience

The Customer Experience

If your organization provides customer service of any kind, you’ve likely heard the phrase about a happy customer telling three friends and an unhappy one telling thirty. You’re also probably well familiar with the age-old maxim that the customer is

Insights from World Employer Branding Day 2016

I had the pleasure of representing Canada at the first ever World Employer Branding Day held in Prague, April 28-29, 2016. More than 250 employer branding leaders from around the world were in attendance, with representatives from far flung places

Surviving a Merger: An Employer Branding Action Plan


Research shows that the best places to work are often the most financially successful, which further underscores the importance of a good employer brand. Happy employees with a purpose outperform unhappy ones, and it takes time and effort to create a winning

Attracting Millennial Talent with an Authentic Employer Brand

It comes as no surprise that many organizations have trouble finding and retaining top-quality Millennial talent. Millennial roughly describes the generation born in the 80s and 90s. As the most media and tech-savvy generation ever, they quite literally have the

Use Co-Creation to Build a Powerful Employer Brand

The most genuine employer brands are built with participation from employees. After all, employees will have the most relevant insights about what it’s like to work at your organization, so they are best positioned to help articulate a genuine employee