Many factors exists that influence employer brand. As our global marketplace evolves the degree to which an organization embraces and integrates diversity into their workplace is becoming more significant to the strength and influence of their employer brand. High organizational diversity has been positively linked to creativity, problem-solving, customer experience, innovation and business/financial growth. Furthermore, many research studies have suggested that organizations that rank high for workplace diversity have well-defined and strong employer brands.
RBC, one of Canada’s top 5 banks was recently recognized by Mediacorp Canada Inc as one of Canada’s “Best Diversity Employers”. It is no surprise that RBC has also been recognized on a number of occasions as Canada’s “Top 100 Employers”, “Best Workplaces” and “Best Place to Work for Lesbian, Gay, Bisexual and Transgender Equality”. The connection between workplace diversity and employer brand strength is a strong one.
On March 5th the 2014 Canadian Employer Branding Summit will feature Estela Vazquez Perez, Director Global Employment Brand for RBC who will lead a session titled, “Business brand and employment brand are two sides of the same coin. Whether you manage them or not, they are the face and heart of your business”. This is a unique opportunity to hear from one of Canada’s leading employer brand experts, to gain invaluable insights into how RBC has built a world class organization through diversity and inclusion, and balancing the delicate interconnected relationship between people, brand and culture.
For more information on the first-ever Canadian Employer Branding Summit, please visit www.employerbrandingsummit.com and register today.
