The Winter Olympics take place every 4 years, and simply put, is the single greatest international sporting event of all time.  Nelson Mandela recently stated, “Sport has the power to change the world.  It has the power to inspire.  It has the power to unite people in a way little else does”.  I could not agree more, and this is an extremely bold proposition for any initiative to succeed on.  People around the world become highly engaged, motivated, moved, interested, driven and determined as a result of participating in the Olympic spirit.  The Olympic image is one of promise and encouragement that the perceived impossible becomes possible.  Ultimately, the Olympics move people to action.

What if we can inspire, move and motivate our employees to take more action, even at a fraction of those moved by the Olympic spirit?  I would think our workplaces would be infinitely more enjoyable, engaged and successful.  Employer branding is about creating, representing and cultivating a desirable image of what it is like to work at an organization.  Further, this image needs to be real and genuine in the eyes of current employees.  It’s about delivering on a promise known as the “employee value proposition”.

In a nutshell: An employer brand represents the image a company projects as a potential employer. If you have a strong employer brand and unique value proposition, then your company is considered a distinctive place to work, with attractive brand values and career prospects.