The first-ever Canadian Employer Branding Summit is just around the corner taking place on March 5^th at the historic Hockey Hall of Fame in downtown Toronto. Global employer brand guru Brett Minchington of Employer Brand International will be delivering a keynote about the Employer Branding Global Study that he just recently completed. It will be interesting to hear what Brett has to say about the state of employer branding across the globe and what the specific regional differences are. Author of two best-selling books, most recently “Employer Branding & the new world@work” and countless published research, articles, reports and thought-leadership, attendees of the Summit will obtain huge value in learning from Brett’s thought-leadership.

In addition to being the first live audience to hear Brett speak about his new research, many of Canada’s leading brands will be participating in the Summit. Brands such as Adidas, RBC, Fairmont Hotels & Resorts, McCain Foods, Coca Cola Canada, Starbucks Canada, LinkedIn Canada and Great Place to Work Institute Canada. These organizations will share their ideas and insights on how they have been able to successfully grow their employer brands in Canada.

It is no secret that the influence of employer branding on broader business strategy is becoming stronger and stronger, particularly with the rise of social media and emerging technology. Talent can be sourced from all four corners of the globe, and an organizations’ ability to attract future talent to their organizations is becoming both increasingly complex and vital. Traditional methods of building brands still remain relevant today but are losing their importance to the web. According to Brett Minchington in a recent article titled, “Building a Stand-Out Employer Branding in the Digital Age” he argues that organizations who are able to align their employer branding and e-recruitment strategy will be best able to recruit top talent. Socializing a brand taps into emotions that influence our perceptions, which translates into how attractive an organization is as a place to work.

Ask yourself this one question—“do I know how to build an effective employer brand strategy for my organization that leverages social media and emerging technology”? If your answer is “no” then the time is right to attend the 2014 Canadian Employer Branding Summit to learn how to get started.