Proud sponsor of the U.S. Olympic Team in Sochi Modis is a household name in the United States, but they have also been carving out their presence in the Canadian marketplace as Modis Canada. David Colella, Managing Director at Modis shared his insights on employer branding and the Canadian Employer Branding Summit (March 5, 2014) with Canadian HR Blogger, Jeff Waldman.
Jeff: Modis has recently undergone significant transformation. What have you learned about the importance employer brand plays in this?
David: We have learned the importance that employer brand plays on how quickly employees support an acquisition and the change management process. By looking at our new employer brand we are able to better understand what our employee’s value in our organization and their employment experience. Our Canadian head office redesign has also ensured that our employees feel their work environment better matches their employee value proposition. We know that Modis employer brand engagement is critical to our client experience and brand differentiation.
Jeff: Why is employer branding important to Modis?
David: We recognize that our clients, consultants and candidates are expecting the highest levels of customer service, expertise and placement success. It is vital to have high levels of employee engagement, trust and commitment to our vision to ensure we meet those expectations. Our unique brand of “Making Exceptional Connects” ensures that our culture and our brand are consistent, and that there is a different and valuable experience Modis offers the industry.
Jeff: What attracted Modis to the EB Summit from a sponsorship perspective?
David: Modis joined forces with Ajilon Consulting to create a true powerhouse in the field of IT staffing. We had a good relationship with Blu Ivy Group, and knew that the Canadian Employer Brand Summit would be an opportunity to showcase and enhance our new brand and leverage our past, present and future successes. We also wanted the opportunity to work with fellow HR and Talent Acquisition experts to learn how we as a vendor can better support and communicate our client’s Employer Brand platforms.
Jeff: What are you hoping to learn from the Summit?
David: Modis is looking to leverage and evolve its existing value proposition within the Canadian market. It has become increasing evident that Employer Branding has become a significant business function that is required if an organization wants to continue to attract talent, increase profitability and continue to confirm its reputation as a market leader.
Jeff: Why should senior HR leaders attend the Summit?
David: All Executive HR, Marketing, Communications and Talent Acquisition leaders will benefit from attending the EB Summit as it will provide the required strategic market intelligence for their present and future EB roadmap for their respective organization. Talent attraction, market reputation, profitably and retention are key indicators that drive growth and market share.
Modis has undergone a truly impressive and significant transformation during the past couple of years, and I really enjoyed speaking with David about their evolving story to where they are today. His unique perspective on employer branding is refreshing, and it will be interesting to stay close to Modis Canada as they continue to build their brand in Canada. Check them out on social media—Facebook, Twitter, LinkedIn, YouTube and Google Plus.
For more information about tickets please visit www.employerbrandingsummit.com – only a handful of available seats remain.