Employer Branding Blog and Employer Brand Best Practices

Is your organization a magnet for job seekers?

Written by 247labs | May 2, 2014, 3:23:28 PM

Each year, Randstad Canada identifies the country’s most attractive employers based on the world’s largest employer branding survey. Organizations cannot apply to be considered for the accolade – the independent survey asks Canadians for their perceptions of 150 of our country’s largest employers, providing an unbiased ranking of their employer brands.

The research provided by the most recent survey provides valuable insight into the minds of Canadian workers. The survey data reveals that while compensation remains a top priority, work environment and work-life balance are paramount when it comes to employer attractiveness. Further, Canadians said that poor cooperation with colleagues and long/extra hours and were the biggest detractors form work-life balance. The survey data provides tangible evidence that workplace culture matters to employees and job seekers across the country.
The 2014 Randstad Awards were announced this week and WestJet was named Canada’s Most Attractive Employer for the third consecutive year! Congratulations to WestJet and kudos to all the organizations identified as attractive employers through the 2014 Randstad Award.  Canadians want to work for you!
Top 20 Most Attractive Canadian Employers:
  1. WestJet Airlines Ltd.
  2. Bombardier Inc.
  3. IBM Canada Ltd.
  4. Canadian Solar Inc.
  5. CAE Inc.
  6. Air Canada
  7. Coca-Cola Refreshments Canada Company
  8. Brewers Retail Inc (The BeerStore)
  9. Bruce Power
  10. Fairmont Hotels & Resorts Inc
  11. Honda Canada
  12. Molson Coors
  13. Transat A.T. Inc. (AirTransat)
  14. Kraft Canada Inc
  15. GoldCorp
  16. Pratt & Whitney Canada International Inc.
  17. The Toronto-Dominion Bank (TD Bank)
  18. Suncor Energy Inc.
  19. Indigo Books & Music Inc.
  20. ATCO Ltd.