Discovering and developing prescription medicines for some of the world’s greatest healthcare challenges is serious business. At global biopharmaceutical company AstraZeneca, one of the most in demand employers according to LinkedIn, their mission is improving the lives of patients. It is important work grounded in scientific principles.
If you are paying attention to this in demand employer, you might discover something unexpected – AstraZeneca has a great sense of humour. Using the #LabLaughter hashtag, AstraZeneca pokes a little fun at themselves and lightens up what can often be seen as a humourless industry. Job seekers are researching potential employers on social media to gain insight on corporate culture and for those who do their homework, the Lab Laughter practice is telling of what it’s like to work for AstraZeneca.
We think AstraZeneca’s bad jokes are a great employer branding practice. Does your employer brand have a sense of humour? Might be a good time to inject a little levity!