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Cultivate A Brand Employees Love

Category: HR and Marketing

Employees collaborating together at a table

How To Make Diversity & Inclusion a Priority and Practice in the Workplace

August 17, 2020

Over the last three months, the awareness and allyship around the Black Lives Matter movement, has led to organizations reevaluating their leadership tactics, especially with

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outline of a person with a heart on their chest

COVID-19 and the Impact on Employee Experience: 2020 Employer Branding Report

June 15, 2020

The COVID-19 crisis has been the cause of unprecedented change around the world. Never before has an epidemic impacted lives, families, and the global economy

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The Rise of Employer Brands on TikTok

The Rise of Employer Brands on TikTok

May 28, 2020

Savvy employer brands have long been using social media platforms like LinkedIn, Facebook, Instagram, and YouTube to share compelling culture and recruitment messaging. But what

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Employer Branding is the Foundation, Not the Facade

Great Employer Branding is a Foundation, Not a Facade

May 7, 2020

When thinking about core HR strategy, for most people, employer branding doesn’t come to mind. Instead they think of things like compensation, benefits, performance management,

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Photo by Brooke Cagle on Unsplash

The Link Between Employer Brand and Workplace Culture

April 23, 2020

There are varying levels of agreement on which is more important in talent attraction and engagement, Employer Brand or Workplace Culture. However, both can drastically

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COVID Employee and Job Seeker Impact Study

April 6, 2020

Our focus has always been on helping to create great workplaces and, in the current climate, that is more difficult than ever. Employers are struggling

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Women looking at laptop holding a cup

Tip for Protecting Your Employer Brand and Culture in a Remote Work World

March 27, 2020

It feels like only yesterday, employers were still debating the value of work-from-home policies. How do you make sure people are still focused on work

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CEO Insights Whitepaper Employer Branding

CEO Insights. What Matters Most in 2020

December 20, 2019

We’re proud to release the latest CEO Insights whitepaper in Blu Ivy’s Employer Branding Insight Series – this one focuses on the what matters most to

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HR Award Blu Ivy

Blu Ivy Group Nominated for 2019 HR Awards

August 9, 2019

Blu Ivy Group is thrilled to have been named as a finalist for the Canadian HR Awards 2019  HRD READERS’ CHOICE AWARD FOR BEST SERVICE

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hr brand and corporate brand blog

HR Brand VS. Your Corporate Brand And Why They Need To Be Different

May 6, 2019

One of the first rules of marketing is “Know your audience”, and many organizations do. They are intimately familiar with their customer personas and they

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