How to Build Your Employer Brand Plan for 2022
September 9, 2021
With the new year just a few months away, HR professionals everywhere are fleshing out their 2022 Employer Brand Plan and getting ready to once
Author: Michael Hoffmann
What Good Recruitment Marketing Looks Like
September 2, 2021
With job openings and recruitment marketing efforts at a record high and key indicators pointing to a looming Great Resignation, employers are facing a competitive
The Internet Is Ruining Employer Branding
August 19, 2021
In today’s candidate-driven job market, employers have to play their cards right when communicating what they have to offer. This is why more and more companies are saying goodbye to traditional
Why You Need to Re-Recruit Your Talent Right Now
June 17, 2021
You may have heard the whispers: that as COVID-19 recovery takes shape, business leaders in every sector are fearful of an impending Great Resignation, one
Codify Your Engagement and Culture Strategy with an Employee Value Proposition
May 20, 2021
For years, organizations have relied on large scale anonymous surveys to identify culture issues and measure engagement, loyalty, and experience. Organizations then typically work on wholesale culture initiatives based on quantitative survey results, without truly knowing how individual employees or
How to Change Organizational Culture
May 13, 2021
All change is hard, but cultural change is a particularly difficult transformation because of the qualitative elements. What are the qualitative elements of an organizational
Is Team Effectiveness a Better Measurement Than Employee Engagement?
May 6, 2021
Why do we measure employee engagement? Current thinking says we do it because increased engagement leads to better business performance. But this isn’t the only
Why Measuring Employee Engagement Is so Hard
April 29, 2021
It’s bewildering how many different methodologies exist to measure Employee Engagement. Every new reporting platform or leader seems to bring a different approach, and there is a lot of overlap, which causes confusion
Should CHRO’s focus on Employer Brand or Employee Experience?
April 22, 2021
Although they are unique terms with their own definitions, the relationship between Employer Branding and Employee Experience are often misused or misunderstood. An Employer Brand is traditionally considered the perception by talent (internally and externally), of working in your
The Connection Between Business Strategy, Employer Branding and Employee Experience
April 15, 2021
Visualization of the Foundations for Employer Branding and Employee Experience Diving into the theory behind Employer Branding and Employee Experience can be confusing for even the
