Author: 247labs

Whether you’ve harnessed the power of your employee value proposition or not, your EVP already exists. It is comprised of the unique set of associations,

Using YouTube to promote your Employer Branding gets your brand message into the market! Creating video content today is much more accessible with the video

Career websites are cited as one of the most frequent undertaking of organizations actively working to improve their employer brand. What kind of impression does

Higher employee engagement has been linked to higher productivity, profitability and increased organizational efficiency.  With all those benefits – you’d think getting a budget for

 It’s a really exciting time at Blu Ivy – our team continues to grow with the addition of Alicia Brum.   Alicia comes from a

Last week we spent some time talking about the importance of a coordinated internal Employer Branding launch. Once you’ve launched your brand internally, it’s time

Zappos recently made a big move by scrapping the traditional job posting in order to improve the candidate experience and dial up their approach to

Employer Branding initiatives are not a goal in and of themselves.  Organizations engage in branding to help the company achieve their corporate mission.  Ensuring that

One of the most taxing periods in the lifecycle of an organization is the process of merging with another company. Bringing two organizations together can

Marketing to your next generation of buyers will be a very different animal. Forget what might have worked with your Gen X or Millennial target