When you search on Google for campus recruiting, PWC is one organization that comes in at the top of the list and the reason is simple — they have a strong employer brand in the campus recruitment space.
Let’s look at 3 things that we can learn from the PWC campus recruitment strategy….
1. Get Personal
If recruiting young talent is a key talent attraction strategy for your organization, then your messaging should be tailored to that audience. Developing a social media strategy and microsite that showcases your authentic EVP for new graduates is a critical step in attracting those recent graduates.
PWC has also done a good job developing a message that is personal. They include profile videos and showcase a typical day from their employees. This really helps to give you a realistic preview of what it is like to work at PWC. What’s the next step? A live-stream webcam at the workplace – seriously, in an age of authenticity and transparency, we aren’t too far off!
2. Connect
Want to attract young talent? Provide opportunities for them to engage with your company. Build fun quizzes and opportunities for them to interact with your company that don’t involve having to apply for a job. PWC has done a fantastic job providing various channels for interested candidates to connect with their organization. The site includes content that is constantly refreshed which is a great way to keep people coming back and driving more young talent to your site. PWC also promotes the fact that they provide opportunities to stay connected with their alumni. This respect for input and feedback from their community speaks highly of the way they treat potential candidates as well as employees that already work within the organization.
3. Provide tips
For those of us who were fortunate enough to have a mentor or coach when we were looking for a new job, we know how helpful that can be. Put yourselves in a new graduate’s shoes and provide them with the information and insight they need to know to succeed. PWC provides lots of helpful tools and checklists so that graduates not only know how to do well during the PWC interview process, but that they have the information they need to begin building their own personal brand in the market.
PWC’s campus website is fun, current and provides a true glimpse at what it would be like to work there. We can all take a few notes from PWC’s engaging campus strategy and find ways to incorporate the elements that will showcase your own organization’s EVP for new graduates.