Announcing Our New Team Member

April has been another exciting month here at Blu Ivy Group and we couldn’t be happier to announce our newest team member Madeleine Waterfield. Madeleine brings a wealth of experience from her agency recruitment and sales background. Her attraction to recruitment started from being able to help candidates realize their dream of new employment or a career change. Connecting with people is a passion for Madeleine and she loves being part of an organization’s process to help attract and retain the best and brightest for their teams. Madeleine’s focuses on developing a strong partnership with clients to ensure that their needs are exceeded and providing a healthy work environment for their teams, resulting in a positive bottom line for the company.

Madeleine’s interest for employer branding stems from her belief that a happy, engaged workforce is a primary driver to a productive and profitable company. She is excited about the opportunity to be a part of the process to identify and develop key areas of opportunities for clients to grow and become profitable. Her tenacity, professionalism and humour will be warmly welcomed by clients.

When asked why she is excited to join Blu Ivy Group, Madeleine’s response was “I truly believe that Blu Ivy Group offers a unique and valuable service to clients. I am excited about the opportunity to present to clients the ways to make their work environments and culture attract and retain top talent and become better employers.” We couldn’t agree more!

When you can’t find Madeleine doing handiwork at her cottage or training at her local Crossfit gym for international competitions, you can find her enjoying the tranquility of the beach at her home in Costa Rica. Welcome to the team Madeleine!


About Blu Ivy Group

Blu Ivy Group is a leading employer branding and employee engagement consultancy that aligns your organization with contemporary workplace paradigms. Blu Ivy Group’s mission is to help client’s build award-winning people practices, inspire extraordinary employee engagement, and cultivate unique and desirable workplaces.

We provide integrated solutions in employer brand and engagement research, strategic consulting, employer brand integration, creative and talent communications. Blu Ivy Group is a trusted partner to many of North America’s most respected employer brands. For more information, go to

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