Monthly Archives: February 2017

The Problem with Corporate Brand Guidelines

Organizations invest a lot in their corporate brand. Typically, it takes as long as one year to research and build a brand. The brand, tone of voice, personality, font and colour tones are all selected to support an organization’s research,

Looking Outward: Does Anyone Care About Your Employer Brand?

When you’ve worked somewhere for a while, it’s easy for you to understand why it’s a good place to be. But what really counts in taking your company’s employer brand to the next level is making prospective employees on the

Maintaining focus in uncertain times

In the early days of the Trump administration, the political scene in the US has never been more in the news. With the potential for sweeping changes in international trade agreements and regulations that effect business and finance, companies in

Succeed with Social

Social media’s influence cannot be understated.  But the space is crowded, and without a famous name it can be difficult to stand out.  Here’s how to make the most of social media to enhance your employer brand: Social media users